Digital Demand Generation Manager

VTEX; Perímetro Urbano Medellín; Híbrido; USD 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in the e-commerce sector is looking for a Digital Demand Generation Manager to spearhead the execution of performance-driven campaigns in the North America market. This role emphasizes managing paid media, optimizing digital touchpoints, and enhancing the lead management process, while working collaboratively with team members across various marketing disciplines.

Servicios

Competitive compensation

Health Plan

Life Insurance

Profit-sharing

Global exposure and occasional travel

Growth-oriented culture

Formación

• 3 to 5+ years of experience in B2B digital marketing.
• Proven experience with paid media and SEO.
• Expert knowledge of HubSpot and lead nurturing.

Responsabilidades

• Manage and optimize all paid media campaigns.
• Oversee lead lifecycle tracking and conversion metrics.
• Develop and implement SEO strategies.

Conocimientos

B2B digital marketing

SEO

Google Ads

Analytics

HubSpot

Campaign optimization

Project management

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

HubSpot

CRM software

SEMrush

Descripción del empleo

We are seeking a results-driven Digital Demand Generation Manager to fuel and execute performance-driven campaigns for North America and global markets. This role will be embedded in our NA Marketing team and will focus on managing paid media channels, SEO, and website conversion strategies that drive qualified pipeline and brand visibility.

You’ll collaborate closely with content, growth, and regional marketing leads to support integrated campaign execution, and play a key role in optimizing digital touchpoints across the funnel.

Paid Media Management

• Own execution and optimization of all paid digital campaigns across Google Ads, LinkedIn, Meta, and programmatic channels targeting North America ICPs.
• Collaborate with campaign managers to implement strategic paid campaigns for global awareness and lead generation.
• Manage budgets, forecasts, and reporting to maximize ROI and CPL.

Lead Management

• Oversee lead lifecycle tracking and conversion metrics from Marketing Generated Leads (MGL) to Marketing Qualified Leads (MQL).
• Ensure accurate and consistent lead attribution within HubSpot and across integrated platforms such as Salesforce CRM.
• Monitor and report on campaign ROI and funnel performance metrics including CPC, CPL, and lead-to-MQL rates.
• Partner with sales and marketing teams to align lead scoring models and nurture workflows.

Website & SEO Optimization

• Oversee website performance in collaboration with the web development and design agency to ensure pages are optimized for traffic and conversions.
• Lead SEO strategies including keyword research, on-page optimization, and backlinking tactics to increase organic visibility.
• Collaborate with the agency to analyze and improve website speed, UX, and funnel paths to increase engagement and conversion rates.

Analytics & Reporting

• Utilize Google Analytics, Google Tag Manager, and other tools to track performance across channels and campaigns.
• Deliver actionable insights through weekly/monthly reports to marketing and sales stakeholders.
• Drive experimentation through A/B testing across landing pages and digital channels.

Landing Page Management

• Build and optimize landing pages in HubSpot and on site () that align with campaign goals.
• Ensure pages are well-integrated with CRM and marketing automation tools for seamless lead capture and routing.

*For this position you are required to attend the office 4 days a week (Monday - Thursday), and remote work on Friday.

About the Team

The North America Marketing team at VTEX is a high-performing, collaborative group focused on driving measurable impact across the full customer journey. We work closely with global and regional teams across content, growth, sales, and product marketing to create integrated campaigns that generate pipeline and elevate brand visibility. With a strong emphasis on data, experimentation, and executional excellence, we blend strategic thinking with hands-on execution. As part of this team, you'll join a culture that values ownership, agility, and cross-functional collaboration to move fast and deliver results in one of the most dynamic commerce markets.

Who you are

• 3 to 5+ years of experience in B2B digital marketing with hands-on paid media and SEO responsibilities.
• Proven experience running and optimizing campaigns across Google, LinkedIn, Meta, and/or programmatic platforms.
• Expert knowledge of HubSpot and strong experience managing campaigns, workflows, lead nurturing, and reporting within the platform.
• Strong knowledge of web performance tools: Google Analytics, Tag Manager, SEMrush, etc.
• Experience with landing page builders and CMS platforms.
• Strong analytical mindset with a test-and-learn approach.
• Fluent in English; experience working with North American markets preferred.
• Bonus: Experience in SaaS, commerce, or martech industry.

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com .

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

• Competitive compensation
• Health Plan
• Life Insurance
• Profit-sharing
• Free shipping on 1000+ VTEX store
• Global exposure with cross-functional collaboration and occasional travel
• Growth-oriented culture with training, mentorship, and leadership opportunities

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