CRM Product Manager — Salesforce & B2B Sales Tools

Kraken; Colombia; Presencial; COP 249.930.000 - 374.895.000; Jornada completa

Descripción de la vacante

Kraken seeks an experienced CRM Product Manager to define and drive the CRM and sales tooling strategy for its B2B go-to-market. You will own the Salesforce-centric roadmap, prioritize needs across Sales, Engineering, and Operations, and translate business requirements into scalable product solutions.

You will partner with Sales leadership and end users to improve lead routing, forecasting, and data quality, delivering clear requirements and acceptance criteria for implementation.

Formación

• 4+ years in Product Manager/Owner roles delivering technology or workflows for Sales/GTM.
• Strong knowledge of Salesforce Sales Cloud as a product owner/administrator or admin-adjacent PM.
• Ability to own a product roadmap and prioritize competing requests across multiple stakeholders.
• Translate ambiguous business requests into scoped, actionable requirements for delivery teams.
• Write clear product requirements, user stories and acceptance criteria for engineers and admins.
• Collaborate with Engineering, Sales leadership, and Ops to align on needs and outcomes.
• Understand B2B sales processes including pipeline, lead routing, forecasting.
• Decide whether issues are best addressed by product, configuration, integration, or data changes.
• Strong analytical and troubleshooting approach to complex workflows.
• Excellent written and verbal communication to explain trade-offs.

Responsabilidades

• Own and evolve the CRM and sales tooling strategy and roadmap across Kraken’s B2B sales org.
• Lead prioritization across stakeholders and sequence work with available delivery capacity.
• Assess incoming CRM needs, translate requests into scoped work for delivery teams.
• Establish scalable intake and prioritization processes for CRM enhancements.
• Drive coherence across multiple CRM platforms with clear ownership and data standards.
• Partner with sales leaders and end users to diagnose friction in workflows (lead management, forecasting, data quality).
• Translate needs into product requirements rather than one-off solutions.
• Write requirements, user stories, specs, and acceptance criteria for admins and engineers.
• Collaborate with Engineering on CRM integrations; define boundaries and escalation paths.
• Facilitate trade-off discussions with Sales, Eng, Ops and leadership.
• Apply Salesforce Sales Cloud knowledge to scope solutions and evaluate approaches.
• Identify opportunities to improve CRM adoption, data quality, and productivity.
• Help measure CRM ecosystem performance and guide consolidation across tools.

Conocimientos

Product management

Sales CRM

Salesforce Sales Cloud

Roadmap prioritization

Requirements writing

Stakeholder management

B2B sales knowledge

Analytical troubleshooting

Written and verbal communication

Autonomy

Prioritization

Herramientas

Salesforce Sales Cloud

CRM platforms

Attio

Outreach

Front

Pardot

Descripción del empleo

Kraken seeks an experienced CRM Product Manager to define and drive the CRM and sales tooling strategy for its B2B go-to-market. You will own the Salesforce-centric roadmap, prioritize needs across Sales, Engineering, and Operations, and translate business requirements into scalable product solutions.

You will partner with Sales leadership and end users to improve lead routing, forecasting, and data quality, delivering clear requirements and acceptance criteria for implementation.