Content Creator & Social Media Manager

HigherOptions; Colombia; Remote; COP 49,728,000 - 56,832,000; Full time

Benefits offered by this job

Paid vacation

National holidays

Job summary

Higher Options is seeking a Digital Marketing, Lead Generation & Content Specialist to handle content creation, social media management, video editing, and lead generation for a U.S.-based client in construction.

The ideal candidate is creative, organized, and hands-on, capable of creating engaging content, managing paid and organic channels, and turning online engagement into qualified sales leads.

Qualifications

• 3–5 years of experience in social media management, content creation, digital marketing, advertising, and/or lead generation.
• Experience creating social media content for Instagram, TikTok, LinkedIn and Facebook, with short-form video editing.
• Fluency in English and Spanish with strong writing and communication skills.
• Experience with paid campaigns via Meta Business Suite, Facebook/Instagram ads, Google Ads, and Google Business Profile.
• Ability to interpret marketing analytics and adjust campaigns; experience with CRM and lead-management.
• Experience managing content calendars and a strong eye for design and storytelling.
• Ability to work independently in a remote environment and manage multiple campaigns.
• Strongly preferred: construction/home improvement industry marketing experience.
• Strongly preferred: B2C and B2B marketing experience (homeowners, contractors, developers, property managers).
• Nice to have: Canva, CapCut, Adobe Premiere, Photoshop, HubSpot, Mailchimp, Google Analytics.

Responsibilities

• Create, edit, and publish social media content across Facebook, Instagram, LinkedIn, YouTube, TikTok, Google Business Profile, and other platforms.
• Manage social accounts: post and schedule content, maintain the content calendar, monitor comments and inquiries to direct prospects into the sales process.
• Write captions, hooks, scripts, ad copy, email content, and landing-page copy in English and Spanish, and repurpose existing content.
• Develop and run paid and organic campaigns that generate customer inquiries and qualified leads, defining target audiences and geographic focus.
• Tailor strategies to the construction industry buying cycles and stakeholders.
• Monitor performance metrics, run A/B tests, and prepare periodic reports with improvements.
• Research competitors, trends, and new lead-gen channels; test new strategies.
• Coordinate with designers, clients, and sales to deliver content on time and route leads through the funnel.
• Support other marketing, advertising, and sales-support activities as needed.

Skills

Social media management

Content creation

Digital marketing

Advertising

Lead generation

Video editing

Copywriting

Tools

Canva

CapCut

Adobe Premiere

Photoshop

HubSpot

Mailchimp

Google Analytics

Job description

Job Title: Content Creator & Social Media Manager

Location: Fully Remote

Compensation: $1400-$1600 USD

Important: Only CVs submitted in English will be considered.

Higher Options is looking for a Digital Marketing, Lead Generation & Content Specialist who is highly focused on content creation, social media management, video editing, and lead generation for a U.S.-based client in the construction and building-materials industry.

This role is ideal for someone creative, organized, commercially minded, and hands-on, who can create engaging content, manage paid and organic channels, and turn online engagement into qualified sales leads. Experience marketing in construction, home improvement, building materials, windows and doors, or remodeling is strongly preferred.

Responsibilities

• Create, edit, and publish social media content (posts, graphics, product highlights, project features, educational content, and short-form videos for reels, TikToks, stories, and ads) across Facebook, Instagram, LinkedIn, YouTube, TikTok, Google Business Profile, and other platforms.
• Manage social media accounts: post and schedule content, maintain the content calendar, and monitor comments, messages, and inquiries to direct prospects into the sales process.
• Write captions, hooks, scripts, ad copy, email content, and landing-page copy in English and Spanish, and repurpose existing project photos, product information, and approved manufacturer content.
• Develop and run paid and organic campaigns that generate customer inquiries and qualified leads, defining target audiences, ad copy, creative, and geographic focus (for example, contractors and builders in one region versus window dealers in another).
• Tailor strategies to the construction industry, including the buying cycles, decision-makers, and project timelines of homeowners, contractors, builders, remodelers, developers, and property managers.
• Monitor performance (cost per lead, engagement, click-through rate, conversions), run A/B tests, and prepare periodic reports with recommended improvements.
• Research competitors, industry trends, and new lead-generation channels, and test new strategies for residential and commercial opportunities.
• Coordinate with designers, clients, and sales, estimating, administrative, and management teams to deliver content on time and route qualified leads correctly, and help track leads through the sales funnel.
• Support other related marketing, advertising, research, and sales-support activities when needed.

Requirements

• 3-5 years of experience in social media management, content creation, digital marketing, advertising, and/or lead generation.
• Strong experience creating social media content for Instagram, TikTok, LinkedIn, and Facebook, with solid short-form video editing skills (reels, TikToks, stories, ads).
• Fluency in English and Spanish, with strong writing, copywriting, and communication skills in both languages.
• Experience creating and managing paid campaigns with Meta Business Suite, Facebook Ads, Instagram Ads, and Google Ads, plus familiarity with Google Business Profile.
• Ability to interpret marketing analytics and adjust campaigns accordingly, and experience with CRM platforms and lead-management processes.
• Experience managing content calendars and keeping a consistent posting rhythm, with a strong eye for design, trends, and storytelling.
• Ability to work independently in a remote environment, stay organized, and manage multiple campaigns and content pieces at the same time.
• Strongly preferred: marketing experience in construction, home improvement, building materials, windows and doors, remodeling, or related industries, including an understanding of project-based purchasing, multiple decision-makers, contractor relationships, and bid and estimate processes.
• Strongly preferred: experience marketing to both B2C and B2B audiences (homeowners, contractors, builders, remodelers, developers, or property managers).
• Nice to have: experience with tools like Canva, CapCut, Adobe Premiere, Photoshop, HubSpot, Mailchimp, Google Analytics, or similar platforms.

Job Terms:

Full-Time Position: 40 hours/week

Potential Benefits: Paid vacation and national holidays, depending on the client.

Opportunities for Advancement: Grow with these companies and advance in your career.

Contract Type: CONTRATO DE PRESTACIÓN DE SERVICIOS. The employee is responsible for their own social security, pension payments, and benefits.

Compensation: $1400-$1600 USD