Consumer Insights & Research Analyst

Omnicom Global Solutions Colombia; Bogotá; Híbrido; COP 89.280.000 - 133.920.000; Jornada completa

Descripción de la vacante

Omnicom Global Solutions Colombia is seeking a Consumer Insights & Research Analyst to drive strategic storytelling for global brands. You will dig into secondary data, uncover consumer motivations, and translate numbers into executive-ready presentations.

You will mine and analyze data using specialized platforms, craft business narratives in PowerPoint, track cultural and media trends (TikTok, LinkedIn), and ensure high-quality deliverables on deadlines.

Formación

• 5+ years of experience in Market Research, Consumer Insights, Media Research, or Business Analytics within media/advertising agency networks, research consultancies, or multinational consumer insight teams.
• Hands-on experience with specialized research or social listening tools (e.g., Talkwalker, GWI, Statista, Mintel, Brandwatch, Sprinklr, or similar). Google search alone won't cut it!
• Global Brand Experience: A proven track record supporting recognized global or top-tier regional brands (US market experience is a big plus).
• Exceptional English Communication: Advanced written and verbal US English (B2+/C1 level) with strong corporate storytelling skills.
• Tool Proficiency: Advanced skills in MS PowerPoint and MS Excel.
• Soft Skills: Highly collaborative, proactive, detail-oriented, with strong briefing comprehension and a high commitment to deadlines and transparency.

Responsabilidades

• Mine & Analyze Data: Conduct robust secondary research using specialized platforms to analyze consumer behavior, market dynamics, and competitive landscapes.
• Craft Business Narratives: Translate complex data points into clear, visually engaging PowerPoint presentations, executive summaries, and industry newsletters for global agency clients.
• Track Cultural & Media Trends: Stay ahead of digital culture, social media shifts (TikTok, LinkedIn, etc.), and emerging market trends to provide rich context to your analysis.
• Ensure Deliverable Quality: Collaborate closely with internal strategy teams and design support to deliver high-impact outputs strictly within project deadlines.
• Maintain Operational Transparency: Keep internal stakeholders updated on project progress, proactively raising flags and managing timelines with clear, open communication.

Conocimientos

Market research experience

Consumer insights

Media research

Business analytics

Data storytelling

Herramientas

MS PowerPoint

MS Excel

Talkwalker

GWI

Statista

Mintel

Brandwatch

Sprinklr

Descripción del empleo

Location: Must be located in Bogota (3 days at the office)

About the Role

Are you a curious data storyteller who lives and breathes digital culture, trends, and consumer behavior? We are looking for a Consumer Insights & Research Analyst to serve as the strategic engine behind high-profile global brands.

In this role, you will dig deep into secondary data, uncover consumer motivations, and translate complex numbers into compelling, executive-ready presentations and reports. You won’t just read data—you’ll connect the dots to reveal why it matters. If you are passionate about platforms like TikTok and LinkedIn, thrive in fast-paced environments, and love distilling raw data into actionable stories, we want to hear from you!

What You’ll Do

• Mine & Analyze Data: Conduct robust secondary research using specialized platforms to analyze consumer behavior, market dynamics, and competitive landscapes.
• Craft Business Narratives: Translate complex data points into clear, visually engaging PowerPoint presentations, executive summaries, and industry newsletters for global agency clients.
• Track Cultural & Media Trends: Stay ahead of digital culture, social media shifts (TikTok, LinkedIn, etc.), and emerging market trends to provide rich context to your analysis.
• Ensure Deliverable Quality: Collaborate closely with internal strategy teams and design support to deliver high-impact outputs strictly within project deadlines.
• Maintain Operational Transparency: Keep internal stakeholders updated on project progress, proactively raising flags and managing timelines with clear, open communication.

What We Are Looking For

• 5+ years of experience in Market Research, Consumer Insights, Media Research, or Business Analytics within media/advertising agency networks, research consultancies, or multinational consumer insight teams.
• Data Mining Expertise: Hands-on experience with specialized research or social listening tools (e.g., Talkwalker, GWI, Statista, Mintel, Brandwatch, Sprinklr, or similar). Google search alone won't cut it!
• Global Brand Experience: A proven track record supporting recognized global or top-tier regional brands (US market experience is a big plus). (Note: Profiles with exclusive background in the fashion/apparel industry will not be prioritized for this specific scope).
• Exceptional English Communication: Advanced written and verbal US English (B2+/C1 level) with strong corporate storytelling skills.
• Tool Proficiency: Advanced skills in MS PowerPoint and MS Excel.
• Soft Skills: Highly collaborative, proactive, detail-oriented, with strong briefing comprehension and a high commitment to deadlines and transparency.

Nice-to-Haves

• Direct experience researching the US consumer market.
• Background in brand crisis monitoring or campaign activation tracking.
• Familiarity with Generative AI tools to streamline research synthesis.

Ready to take your insight generation skills to the next level with global accounts?