Channel Marketing Manager

F5; Bogotá; Presencial; COP 294.198.000 - 372.652.000; Jornada completa

Descripción de la vacante

A global technology firm is seeking an experienced marketing professional to design channel marketing strategies and lead demand generation campaigns in Latin America. The ideal candidate will have over 7 years of B2B marketing experience, excellent communication skills in Spanish and English, and a proven ability to manage complex projects across diverse teams. This role is critical for enhancing market presence and driving revenue growth.

Formación

• 7+ years of B2B marketing experience, at least 3 years in channel or partner marketing.
• Experience managing channels in Latin America with cultural understanding.
• Proven track record of executing regional campaigns that delivered impact.

Responsabilidades

• Design and lead channel marketing plans aligned with business goals.
• Develop demand generation campaigns and partner incentive programs.
• Monitor performance metrics and recommend strategic adjustments.

Conocimientos

B2B marketing experience

Channel marketing

Strong communication skills in Spanish

Analytical mindset

Project management

Descripción del empleo

Overview

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Key Responsibilities

• Strategy & Execution: Design and lead channel marketing plans aligned with regional business goals and global priorities.
• Program Management: Develop demand generation campaigns, product launches, and partner incentive programs.
• Analysis & Optimization: Monitor performance metrics (pipeline, campaign ROI, partner engagement) and recommend strategic adjustments.
• Cross-Functional Collaboration: Work closely with sales, product, and corporate marketing teams to ensure cohesive messaging across the region.
• Events & Activations: Coordinate brand presence at trade shows, conferences, roadshows, and partner training sessions.
• Partner Enablement: Provide partners with materials, training, and tools that enhance their sales capabilities.
• Regional Leadership: Represent the voice of Latin American partners in global marketing and strategy discussions.

Requirements

• 7+ years of B2B marketing experience, with at least 3 years in channel marketing or partner marketing.
• Experience managing channels in Latin America, with a solid understanding of cultural and market differences (Brazil, Southern Cone, Mexico, Andean, Caribbean).
• Proven track record of executing regional campaigns that delivered measurable impact on pipeline and revenue.
• Strong ability to lead complex projects with multiple internal and external stakeholders.
• Excellent communication skills in Spanish and English (Portuguese is a plus).
• Analytical mindset to evaluate performance and propose improvements.
• Adaptability in dynamic and fast-changing environments.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address ending with @f5.com or auto email notification from Workday ending with @f5.com or @myworkday.com.

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [e-mail].