Campaign Manager

Publicis Media Colombia; Bogotá; Híbrido; COP 60.000.000 - 90.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Life insurance

Birthday leave

Global vacancies

Work Your World

Descripción de la vacante

Publicis Media Colombia busca un Campaign Manager en Bogotá con 1 año de experiencia en agencias de publicidad. La misión es implementar y optimizar campañas pagas en plataformas digitales, asegurando objetivos, seguimiento y cierre de facturación.

El candidato trabajará diariamente en Google Ads, Meta, DV360, y otras plataformas, generando informes y insights para mejorar el rendimiento. Se ofrece modelo híbrido, beneficios y posibilidad de crecer dentro del grupo Publicis Groupe.

Formación

• Experiencia mínima de 1 año en agencias de publicidad o marketing.
• Capacidad para implementar y optimizar campañas pagas.
• Conocimiento de plataformas digitales y analítica.

Responsabilidades

• Implementar campañas pagas en plataformas digitales y monitorearlas diariamente.
• Generar informes y insights para mejorar el rendimiento de campañas.
• Preparar cierres mensuales y reportes de seguimiento de inversión.
• Controlar y optimizar campañas en plataformas digitales.
• Verificar materiales y documentación de campañas digitales.
• Realizar QA de campañas y apoyar al equipo de planificación.

Conocimientos

Data analysis

Campaign management

Client communication

Herramientas

Google Ads

Facebook/Meta

DV360

TikTok Ads

LinkedIn Campaigns

UTMs

Descripción del empleo

Descripción de la empresa

We are Performics, the Performance Marketing engine of our Publicis Media solutions hub within Publicis Groupe, the world's most valuable communications group. We convert consumer intent into revenue for the world's most admired brands, where we buy media, create content and optimize brand experiences to drive business results across the entire consumer decision process, creating connected and personalized digital experiences.

Descripción del puesto

In Bogotá – Colombia, we are looking for a person for the position of Campaign Manager, with 1 year of experience in the role with advertising and marketing agencies. Their mission will focus on implementing and optimizing paid campaigns on digital platforms, ensuring the achievement of objectives and accuracy in tracking, reporting, and closing billing.

Responsabilidades

• Implement paid campaigns on different platforms and monitor them daily in terms of goals and investment. Create reports on campaign implementation and tracking.
• Generate insights to improve campaign performance.
• Prepare the monthly closing reports.
• Control and optimize campaigns on digital platforms.
• Check materials and documentation related to digital campaigns.
• Perform quality checks (QA) on digital campaigns.
• Provide technical support to the planning team when needed.
• Handle billing closing.
• Ensure compliance with company processes, policies, and procedures, both locally and regionally.

Cualificaciones

• Knowledge in managing platforms like Google Ads, Facebook (Meta), DV360, TikTok, LinkedIn, among others, as well as having knowledge in creating campaign naming conventions and, preferably, UTMs.
• Advanced knowledge of on-page optimization techniques, including optimizing meta tags, headers, content, and URL structure.
• Ability to interpret data and metrics to generate detailed reports.

Información adicional

What Do We Offer?

• We have an interaction and connection platform based on artificial intelligence called Marcel, which includes e-learning tools like Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition, it allows you to connect with more than 100,000 creative minds at Publicis Groupe.
• We offer benefits such as hybrid work, employee funds, life insurance, a birthday day off, as well as the opportunity to apply to different vacancies globally within the company and the possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.
• Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams.

We promote a diverse, equitable, and inclusive work environment where everyone is valued for their talent and potential, in a respectful and discrimination-free space. All our job openings are open to people with disabilities. #VivaLaDifference