Brand Analyst

PepsiCo; Bogotá Distrito Capital - Municipio; Presencial; COP 40.000.000 - 80.000.000; Jornada completa

Descripción de la vacante

Une entreprise mondiale de produits alimentaires et de boissons recherche un Analyste de Marque pour développer et exécuter des stratégies de marque en Colombie. Ce rôle exige une forte compétence analytique et la capacité de gérer des budgets tout en collaborant avec des équipes diverses. Les candidats doivent être bilingues en anglais et en espagnol et avoir une formation en Administration des affaires ou Marketing.

Servicios

Opportunités d'apprentissage et de développement

Programmes de reconnaissance pour les réalisations

Avantages familiaux incluant bien-être, réductions et bourses

Formación

• 1-2 ans d'expérience en Marketing ou Trade Marketing.
• Valeurs alignées avec notre culture.

Responsabilidades

• Développer et mettre en œuvre des stratégies de marque locales.
• Gérer les budgets A&M pour optimiser le ROI.

Conocimientos

Compétences analytiques

Connaissance de l'industrie des biens de consommation

Bilingue anglais et espagnol

Educación

Diplôme en Administration des affaires, Marketing ou domaine connexe

Descripción del empleo

Overview

Join PepsiCo and Dare for Better! We are a leading food and beverage company with iconic brands consumed over a billion times daily in more than 200 countries. At PepsiCo, we foster a culture where everyone is welcome to be themselves and make a positive impact.

Responsibilities

The Opportunity

This role involves developing and executing brand strategies in collaboration with the Brand Manager and Senior Analyst. The focus is on driving volume, sales, and market share through initiatives like brand activations, innovation launches, and equity plans.

• Develop and implement local brand strategies with cross-functional support.
• Align initiatives with regional and global priorities while tailoring to local market needs.
• Collaborate with LATAM Sector Marketing, Market Unit Leaders, and global teams such as R&D and Finance.
• Ensure high-quality execution of initiatives based on insights from consumers, customers, and channels.
• Manage A&M budgets to optimize ROI and meet profitability targets.

Your Impact as Brand Analyst

• Provide local expertise to support the tortilla category.
• Assist in the innovation calendar for tortillas.
• Support the execution of regional and local initiatives.
• Achieve sales, volume, and market share goals aligned with market plans.
• Contribute to category expansion and share growth in Colombia within the LATAM ecosystem.
• Develop comprehensive 360° commercial activations to maximize growth.
• Manage relationships with creative and media agencies from brief to execution.

Qualifications

Who Are We Looking For?

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 1-2 years of experience in Marketing or Trade Marketing.
• Strong analytical skills and knowledge of the Colombian consumer goods industry.
• Values and ethics aligned with our culture.
• Fluent in English and Spanish.

If interested, apply even if you do not meet all requirements.

What We Offer

• Learning and development opportunities.
• Digital platforms for self-learning.
• Leadership development programs.
• Role-specific training.
• Recognition programs for achievements and leadership.
• Financial wellness initiatives.
• Flexible work arrangements.
• Family benefits including wellness, discounts, scholarships, and aid programs.

We are an equal opportunity employer committed to diversity and inclusion. We do not discriminate based on race, religion, gender, or other statuses.