Analytics Manager, GOC

WPP Media; Medellín; Híbrido; COP 128.518.185 - 257.036.370; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Access to internal learning platforms

Certifications

Training sessions

Life insurance

Wellness programs

Significant paid time off

Employee discounts

Descripción de la vacante

WPP Media seeks an experienced Manager of Business Intelligence to lead data-driven decision making across marketing analytics. You will own dashboards, develop reporting standards, and mentor a team of analysts while coordinating with offshore and onshore colleagues to deliver timely insights.

The role emphasizes data quality, governance, and scalable reporting across Power BI, Tableau, and Looker, with strong collaboration to improve marketing efficiency and impact.

Formación

• 5+ years in analytics/BI with large datasets.
• Hands-on Power BI experience; Tableau/Looker helpful.
• Strong quantitative and problem-solving skills; statistics a plus.
• Experience with digital media metrics and platforms (Google, Adobe).
• Advanced Excel; SQL/Python/R a plus; tagging and coding experience a plus.

Responsabilidades

• Own dashboards and visualizations; maintain accuracy and resolve issues.
• Produce regular reporting deliverables with clear visuals (Power BI/Tableau/Looker).
• Extract data from multiple media platforms and ensure data hygiene.
• Perform daily/weekly QA to identify and resolve discrepancies.
• Ensure data governance and taxonomy compliance across reports.
• Collaborate with BI teams to integrate new data sources.
• Document data processes and workflows for knowledge sharing.
• Support project timelines and communicate progress to stakeholders.
• Lead and mentor analysts; drive continuous data quality improvements.

Conocimientos

Power BI

SQL

Python

Data visualization

Analytical thinking

Communication

Herramientas

Tableau

Looker

Excel

Google Analytics

Adobe Analytics

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships all united by ourpioneeringagentic marketing platform, WPP Open we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships all united by ourpioneeringagentic marketing platform, WPP Open we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Summary

Job Summary

• Managers, Business Intelligence are excellent problem solvers and play a critical role working alongside their analytics and media peers. In this role, you will help to improve marketing efficiency and support all data management and reporting deliverables.
• You will serve as a core partner to local Business Intelligence teams, leading development of reporting deliverables throughout the year.
• This may also include oversight of offshore Senior Associates.

Responsibilities

• Dashboard ownership: develop, update, and maintain dashboards and visualizations; ensure accuracy, functionality, and timely resolution of issues and enhancement requests (e.g., new elements/data).
• Reporting & visualization: populate reporting and data deliverables (eg weekly/monthly/quarterly/wrap) and clear, accurate visualizations (Power BI/Tableau/Looker); ensure outputs meet quality and timeliness expectations.
• Data extraction & hygiene: extract data from multiple media platforms; perform hygiene and QC.
• Data QA: perform rigorous daily/weekly QA to identify, investigate, and resolve discrepancies; ensure integrity across all reporting deliverables.
• Data Governance: ensure all data governance and taxonomy requirements are adhered to.
• Data integration support: collaborate with BI teams and Data Operations to integrate new data sources and requirements (parsing, benchmarks, mapping), including troubleshooting, root cause analysis, and implementation of fixes.
• Partner data collection: assist with intake and QA of partner-provided performance data.
• Documentation: maintain current documentation for data processes, logic, and workflows to enable consistency and knowledge sharing.
• Team support: support project timelines and deliverable schedules; communicate progress, risks, and dependencies; participate in team calls as needed.
• Continuous improvement: research platform capabilities and industry trends; propose ways to improve data quality, efficiency, and feasibility of new reporting asks.
• Data/Reporting architecture & delivery: facilitate architectural discussions to ensure reporting products are optimally deployed with reliable availability and use of design features.
• Data engineering support (as needed): design/build/deploy ETL and data management processes with robust error/exception handling and rollback; provide production support for data loads and automate periodic reporting via custom queries/scripts (SQL/Python).
• People leadership: supervise, train, and mentor senior/junior analysts as needed.

Desired Skills And Experience

• Experience: 5+ years in analytics/BI working with large datasets (or equivalent relevant experience).
• BI & visualization: hands‑on Power BI experience; Tableau/Looker helpful; strong ability to present data clearly and accurately.
• Analytics foundations: strong quantitative and problem‑solving skills; statistics/modeling background a plus.
• Media & platforms: digital media experience preferred, including Google Campaign Manager (ad serving), major digital/social platforms, and web analytics (Google Analytics and/or Adobe Analytics).
• Technical skills: advanced Excel (pivots, lookups, charts); SQL/Python/R a plus; tag management and application coding experience are additional pluses.
• Media fluency: understanding common media metrics and buying models (e.g., CPV, VCR, GRP) and how they connect to business outcomes.
• Ways of working:able to run day-to-day workstreams on large analytical projects with limited guidance; strong communication, especially in offshore/onshore collaboration. Minimum of 3 hour overlap with NY in the morning (EST or CST time zones) required, up to 6 hour overlap desired. Experience working with onshore (US) teams preferred.
• Communication skills: excellent written and verbal communication skills, especially as it pertains to working as part of an offshore team.
• Leadership: proven experience managing and developing junior team members.

Life at WPP Media & Benefits

WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

• access to internal learning platforms
• certifications
• training sessions
• life insurance
• wellness programs
• significant paid time off
• preferential partner discounts
• employee mental health awareness day
• and more

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian and Mexican territory. Only candidates residing in these countries with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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