Analytic Consultant Analyst

NielsenIQ; Bogotá; Hybride; COP 60 000 000 - 90 000 000; Plein temps

Avantages offerts par ce poste

Flexible working environment

Volunteer time off

Résumé du poste

NielsenIQ is seeking a Research Analyst to join its Brand & Media team in Bogotá. You will uncover insights from data, prepare client-ready reports, and contribute to surveys measuring marketing effectiveness and brand health.

The role emphasizes teamwork, attention to detail, and clear data storytelling with SPSS and strong Excel skills. Ideal candidates have 1–3 years in related fields, a Licenciado degree, fluency in English, and a proactive approach to learning and client service.

Qualifications

• 1–3 years of experience in market research, advertising, or marketing with data analysis and reporting duties.
• Licenciado degree (BA/BS equivalent) in Marketing, Market Research or related field, or equal work experience.
• Proficiency in Word and PowerPoint; strong Excel skills and data visualization ability.
• Familiarity with SPSS or similar data software; ability to present data clearly.
• Fluent English (speaking, reading, writing) and strong time management.

Responsabilités

• Support development of surveys and deliverables tracking key metrics and brand health.
• Prepare reports and engaging presentations; integrate NIQ findings with external sources.
• Analyze data using Data Tables and SPSS to identify insights and trends.
• Provide excellent client service and strengthen relationships.
• Collaborate with internal teams to improve survey processes and efficiency.
• Assist in managing changes to studies and contribute to new ways of working.

Connaissances

Market research

Data analysis

Report writing

Presentation skills

English fluency

Time management

Team collaboration

Formation

Licenciado degree in Marketing or related field

Outils

SPSS

Microsoft Excel

Microsoft Word

PowerPoint

Description du poste

In NIQ’s Brand & Media team we work with the brand, marketing, and insights teams of many companies to help guide their brands and ad campaigns. We conduct custom brand tracking and ad hoc studies to monitor key metrics, marketing effectiveness, and overall brand health. We leverage this data as fact-based consultants, creating presentations to answer our clients’ business questions and to help guide their brand strategy.

A Research Analyst will work within a team to uncover insights in the data and create engaging deliverables tailored to answer the client’s business questions. To be successful you should have a passion for looking at data, enjoy insight generation, have a strong attention to detail, and be a vocal contributor to team success.

Job Description

As a Research Analyst, you will have the following key accountabilities:

• Support the development of monthly, quarterly, annual, and ad hoc surveys and deliverables that track key metrics, marketing effectiveness, and overall brand health.
• Work within a team to prepare reports and presentations that communicate study findings in an engaging manner. Integrate insights from NIQ research with outside sources to provide a holistic analysis that tells a story.
• Analyze data using Data Tables and SPSS to identify deeper insights and underlying trends, along with opportunities for our clients to help grow their brands.
• Provide excellent customer service that deepens existing client relationships.
• Work with broader internal teams to identify project efficiencies and proactively suggest improvements to surveys and reports that will benefit our clients.
• Assist in managing changes to current studies and contribute to the development of improved ways of working through project tasks.

Qualifications

Now that we have introduced you to the position, what skills, qualifications, and experience should you have?

• 1-3 years of related work experience in market research, advertising, or marketing, ideally in a role responsible for analyzing data and writing reports.
• Licenciado degree (equivalent of a BA/BS degree in the US) in Marketing, Market Research, or a related degree, or equivalent combination of education and work experience.
• Proficiency in Microsoft Word and PowerPoint.
• Ability to create impactful graphical presentations of data in a variety of formats and to be able to direct analyses.
• Highly proficient in Microsoft Excel.
• Understanding and familiarity of formulas, chart creation, and common shortcuts.
• Proficient in using SPSS or equivalent data software.
• Working knowledge of AI tools, especially Microsoft Copilot.
• Strong initiative for continued growth and a willingness to learn.
• Excellent time management and organizational skills.
• Fluent in English, including for speaking, reading, and writing.

Additional Information

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion