AI-Driven Marketing Operations Strategist (Remote)

WRS Health; Colombia; Remote; COP 254,769,000 - 382,153,000; Full time

Job summary

WRS Health is seeking a Marketing Operations Strategist to design and execute strategic marketing plans, leverage HubSpot, and implement AI-driven workflows to drive brand awareness, leads, and revenue. You will build measurable systems, analyze performance, and optimize campaigns for healthcare IT audiences.

Ideal candidates have a strong B2B SaaS background, experience with data science, and a proven track record in marketing operations, analytics, and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Business Management, Data Analytics, or related field.
• 5+ years of experience in marketing, marketing operations, and project management, preferably in B2B SaaS.
• Advanced expertise in HubSpot and marketing automation technologies.
• Hands-on experience building AI-assisted marketing workflows (predictive lead scoring, AI content tools, chatbots, personalization).
• Strong analytical and statistical skills with ability to translate data into insights.
• Advanced database management and data visualization skills.
• Solid understanding of customer journey mapping and business processes.
• Excellent project management skills with ability to lead multiple projects.
• Strong communication skills and ability to turn answers into systems.

Responsibilities

• Design and execute a comprehensive marketing strategy aligned with objectives and industry trends.
• Collaborate with leadership to define goals, KPIs, and budgets.
• Design and implement AI-powered workflows for lead scoring, content generation, segmentation, chatbots, and personalization.
• Evaluate and integrate AI tools into the marketing stack with clear guidelines for quality and HIPAA-conscious data use.
• Apply statistical analysis, predictive modeling, and attribution modeling to forecast pipeline and measure channel effectiveness.
• Design and analyze A/B and multivariate tests across emails, landing pages, and website experiences.
• Manage HubSpot hubs, automation workflows, and data hygiene; analyze dashboards to track KPIs and ROI.
• Build and manage email marketing programs from segmentation to execution; optimize forms, templates, landing pages, and experiences.
• Lead marketing operations projects from initiation to completion, documenting repeatable workflows across teams.

Skills

Five+ years experience

Analytics

Project management

Communication

Customer journey mapping

Data-driven decision making

Marketing strategy

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot (Marketing, Sales, Service, CMS)

Looker Studio

Tableau

Power BI

SQL

Python

Job description

WRS Health is seeking a Marketing Operations Strategist to design and execute strategic marketing plans, leverage HubSpot, and implement AI-driven workflows to drive brand awareness, leads, and revenue. You will build measurable systems, analyze performance, and optimize campaigns for healthcare IT audiences.

Ideal candidates have a strong B2B SaaS background, experience with data science, and a proven track record in marketing operations, analytics, and cross-functional collaboration.