43660832888 - Chief Marketing Officer (CMO)

Activate Talent; Bogotá; A distancia; COP 392.264.000 - 588.397.000; Jornada completa

Descripción de la vacante

A global lifestyle brand is seeking a Chief Marketing Officer (CMO) to lead its marketing efforts and drive growth in a remote environment. The ideal candidate will have over 8 years of marketing leadership experience, particularly in e-commerce, with a strong focus on digital marketing and customer acquisition strategies. This role offers the opportunity to shape the brand narrative through innovative campaigns and performance optimization.

Formación

• 8+ years of progressive marketing leadership experience, ideally in e-commerce, lifestyle, or consumer brands.
• Proven track record of scaling DTC/e-commerce brands through digital marketing and brand-building.
• Strong understanding of CRO, UX/UI, and the customer journey.

Responsabilidades

• Lead the marketing organization, elevate brand presence, and drive growth.
• Develop and execute marketing strategy to achieve revenue and brand growth goals.
• Oversee marketing functions including PR, influencer marketing, and CRO.

Conocimientos

Progressive marketing leadership experience

Digital marketing expertise

Analytical mindset

Communication and storytelling skills

Descripción del empleo

FULL TIME
REMOTE

Position: Chief Marketing Officer (CMO)
Type of contract: Independent contractor
Working Hours: M-F PST

Work from any corner of the world and be a part of the #remoteworkrevolution!

About the Company

We are a rapidly growing lifestyle brand known for premium glassware that blends craftsmanship, functionality, and design. With an expanding global footprint, we are committed to redefining modern living through products that elevate everyday rituals.

Responsibilities

Scope of the Role

• We are seeking a visionary Chief Marketing Officer (CMO) to lead our marketing organization, elevate our brand presence, and drive sustained growth across both digital and offline channels. The CMO will balance creative storytelling with data-driven performance, ensuring our brand becomes a household name within its category.
• Develop and execute the overall marketing strategy to achieve revenue and brand growth goals.
• Oversee all marketing functions, including performance marketing, brand marketing, PR, influencer/affiliate, and CRO.
• Build, manage, and mentor a high-performing marketing team.
• Drive customer acquisition and retention strategies across digital platforms (Meta, Google, TikTok, email, SEO, affiliates, etc.).
• Shape the brand narrative through compelling campaigns, content, and partnerships.
• Leverage analytics and performance data to optimize spend and improve ROI.
• Collaborate with product, sales, and operations teams to align marketing with company goals.
• Stay ahead of industry trends and competitor activity to ensure innovation.
• Manage and optimize the marketing budget effectively.

Requirements

Requirements:

• 8+ years of progressive marketing leadership experience, ideally in e-commerce, lifestyle, or consumer brands.
• Proven track record of scaling DTC/e-commerce brands through digital marketing and brand-building.
• Deep knowledge of performance marketing (Meta, Google, TikTok) and retention strategies (email, SMS, loyalty).
• Strong understanding of CRO, UX/UI, and the customer journey.
• Experience building and leading high-performing teams.
• Analytical mindset with expertise in data-driven decision-making.
• Excellent communication and storytelling skills.
• Balance of creative vision and operational discipline.