Video Growth Specialist

ONErpm; Santiago; On-site; CLP 13,392,000 - 24,552,000; Full time

Job summary

ONErpm is seeking a growth-minded YouTube marketing professional in Chile to shape channel strategy and optimize content for artists. You will lead data-driven campaigns, collaborate with regional and global teams, and guide artists on best practices to maximize reach and monetization.

You will work with analytics tools, manage relationships with artist teams, and contribute to Shorts and new formats strategies to amplify growth within the Latin American market.

Qualifications

• 3 to 5 years of marketing, advertising, or entertainment industry experience.
• Data-driven content strategies with measurable results.
• Strong understanding of the Southern Cone music scene across genres.
• Excel/Google Sheets proficiency; Looker Studio or vidIQ/TubeBuddy preferred.
• Intermediate English; Portuguese a plus.
• Self-driven and organized with clear communication with artists.

Responsibilities

• Develop channel- and release-specific plans with clear targets.
• Review and improve metadata, thumbnails, playlists, end screens, and channel structure.
• Drive Shorts, livestreams, and collaborations to expand reach.
• Serve as main contact for artist managers and teams.

Skills

Marketing strategy

Data-driven content

YouTube analytics

Excel/Sheets

English

Artist relations

Tools

vidIQ

TubeBuddy

Looker Studio

Job description

Responsibilities

Growth Strategy: Develop channel- and release-specific plans (premieres, Shorts, visualizers, lyric videos, catalog content) with clear subscriber, views, and watch time targets.

Optimization: Review and improve metadata, thumbnails, playlists, end screens, and overall channel structure. Manage Official Artist Channels (OACs) and their verification process.

Shorts and New Formats: Drive strategies around Shorts, livestreams, and collaborations to expand reach, particularly for emerging artists.

Artist and Label Relations: Serve as the main video point of contact for artist managers and artist teams, providing guidance and training on YouTube best practices.

Data and Reporting: Analyze YouTube Analytics and internal reports to identify opportunities, measure performance, and present insights to regional and global teams.

Collaboration with YouTube and Internal Teams: Coordinate with YouTube’s Partnerships team, A&R, Marketing, and Rights teams on campaigns, featuring opportunities, and Content ID-related matters.

Required Qualifications

• - 3 to 5 years of experience in marketing, advertising, or the entertainment industry.
• - Proven experience developing data-driven content strategies with measurable results.
• - Strong understanding of the Southern Cone music scene, including urban, trap, RKT, cumbia, cuarteto, pop, rock, and folk music.
• - Intermediate to advanced proficiency in Excel/Google Sheets; experience with Looker Studio or tools such as vidIQ or TubeBuddy is preferred.
• - Intermediate English proficiency, as the global team operates in English; Portuguese is a plus.
• - Self-driven, organized, and able to communicate effectively with artists and their teams.

Preferred Qualifications

• - Experience managing or growing YouTube channels, ideally within the music industry, such as a distributor, record label, MCN, or agency.
• - Knowledge of the YouTube algorithm, YouTube Studio, Analytics, and the monetization ecosystem.
• - Experience working within an MCN and developing YouTube monetization strategies.
• - Knowledge of asset types, including sound recordings, music videos, compositions, art tracks, and web assets, as well as experience handling claims, disputes, and ownership conflicts within Content ID.
• - Experience in rights management.
• - YouTube certifications, such as Music Certification or Content Ownership.
• - Established network within the local music industry.