SEO Strategist, Senior Living (Remote, Valparaiso)

Blacksmith Agency LLC; Valparaíso; Remote; CLP 68,359,000 - 97,656,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Strategist, Senior Living, to own search roadmaps for a portfolio of senior living operators and home care agencies with many communities. You will determine technical priorities, content direction, and ranking narratives when clients ask what moved.

You will collaborate with writers and AI to produce drafts, oversee on-page optimization, and ensure client results across AI and traditional search channels.

Qualifications

• 3+ years hands-on in SEO, with audits and fixes.
• Clear spoken English with US clients on live calls.
• Agency experience across several clients simultaneously.
• Experience with multi-location or senior-living SEO is a plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, and site architecture.
• Lead keyword strategy, on-page optimization, and content priorities with writers and AI.
• Improve visibility in AI search and traditional organic results.
• Manage links, local search, and multi-location SEO; report in GA4 and Search Console.

Skills

SEO expertise

English communication (US clients)

Cross-client agency experience

Technical SEO tools fluency

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As SEO Strategist, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on‑page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi‑location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.