Lead Applied Scientist, Marketing

Launch Potato; Valparaíso; Presencial; CLP 55.504.162 - 78.630.897; Jornada completa

Descripción de la vacante

Launch Potato seeks a Data Scientist to own data modeling for the Insurance vertical, focusing on measurable ROAS performance and collaborative problem-solving. With a remote-first culture spanning over 15 countries, you'll join a diverse team driving impact through data-driven strategies.

The ideal candidate will have proven digital marketing experience, at least 5 years in data science, and the ability to craft effective machine learning solutions while delivering measurable business outcomes.

Formación

• Proven experience in digital marketing or performance marketing.
• 5+ years in an applied data science role delivering measurable business impact.
• Hands-on experience across machine learning techniques.

Responsabilidades

• Own the full data science engine for a priority vertical.
• Deliver buying models with positive ROAS.
• Drive lead quality improvements across various brands.

Conocimientos

Digital marketing experience

Adtech algorithms

Modeling fundamentals

AWS cloud ML solutions

Python

SQL

Descripción del empleo

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why Join Us

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Must Have

• Proven experience in digital marketing, performance marketing, or the leadgen industry
• Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
• Strong modeling fundamentals: the ability to build effective models that drive business impact
• Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
• Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
• Expert Python and SQL

Experience

5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact.

Your Role

Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. This is a hands‑on, in‑the‑weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML‑engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.

You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS.

Outcomes

• Own the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact
• Deliver buying models that maintain positive ROAS and quality
• Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth
• Establish trusted, direct partnership with vertical business stakeholders
• Produce trusted output: validated, documented, low correction burden
• Identify and leverage net-new modeling opportunities the business has not flagged

Competencies

• Business-first framing: Starts with the problem and the metric, not the model.
• Full-stack ownership: Stays engaged from problem definition through deployed performance
• Proactive communication: Closes loops without being chased
• Collaborative: Leans on ML engineering for the last mile rather than working solo
• Coachable: Seeks feedback and turns it into visible behavior change
• Curiosity paired with delivery discipline

Nice to Haves

• Sophisticated ML at companies where paid digital media is core to the business model
• Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models
• Creating state-of-the-art Ad Ranking algorithms
• Modeling against ad-platform data points (Google, Meta, native)
• LLMs / deep learning applied to personalization or content
• Familiarity with Looker

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Want to accelerate your career? Apply now!