Digital Marketing Manager

Hexing Group; Región Metropolitana de Santiago; A distancia; CLP 20.000.000 - 40.000.000; Jornada completa

Descripción de la vacante

A leading company in renewable energy seeks a Digital Marketing Expert to drive brand awareness and engagement through specialized online marketing strategies. You will be responsible for creating and optimizing campaigns across various platforms to ensure high ROI and effective customer outreach.

Formación

• Proven experience in digital marketing with successful campaigns.
• Strong analytical skills to interpret data for decisions.
• Proficient in English and Spanish.

Responsabilidades

• Develop and execute digital marketing strategies.
• Optimize website content and manage online campaigns.
• Grow social media presence and track KPIs.

Conocimientos

SEO

PPC

Social Media

Email Marketing

Content Strategy

Analytics

Creative Thinking

Communication

Project Management

Educación

Bachelor's degree in Marketing

Bachelor's degree in Business

Descripción del empleo

We are seeking a highly skilled Digital Marketing Expert to develop, implement, and optimize digital marketing campaigns across multiple channels. The ideal candidate will have a strong grasp of SEO, PPC, social media, email marketing, content strategy, and analytics. You will be responsible for driving brand awareness, lead generation, and customer engagement while ensuring a strong ROI.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business goals.Conduct market research and competitor analysis to identify trends and opportunities.
• Optimize website content, landing pages, and blog posts for search engines (on-page & off-page SEO).Manage content calendars and collaborate with writers/designers for engaging content.
• Plan, launch, and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns.Monitor budgets, bid strategies, and performance metrics to maximize conversions
• Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.). Create engaging posts, run influencer campaigns, and analyze social media metrics.
• Evaluation of the Effect of Marketing Activities
• Track KPIs，evaluation the effect of marketing activities.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in digital marketing with a portfolio of successful campaigns. Expertise in SEO, PPC, social media, email marketing, and analytics.
• Strong analytical skills and ability to interpret data for decision-making.
• Creative thinking with excellent communication and project management skills.
• Renewable energy products and solar business industrial experience is preferred.
• Proficient in English and Spanish.
• Working location is flexible(Mexico, Columbia, Chile, Peru, Brazil)