AI-Driven Meta Media Buyer & Creative Strategist

Sweatpantsagency; Santiago; On-site; CLP 33,915,000 - 53,295,000; Full time

Job summary

Sweat Pants Agency is seeking a performance media buyer to drive growth for DTC and e-commerce brands through Meta ads. You will lead paid media strategy, develop creative testing roadmaps, manage sizable ad budgets, and diagnose funnels to optimize outcomes.

You will also collaborate with clients and UGC creators to scale what works. The role rewards strategic thinking, rapid experimentation, and hands-on scaling of ecommerce brands using AI tools daily.

Qualifications

• You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue).
• Bonus: you've built/operated your own Shopify store or eComm brand.
• Experience scaling eCommerce brands across paid media is highly valued.

Responsibilities

• Own paid media strategy for DTC/eCommerce clients on Meta.
• Build creative testing roadmaps and write briefs for editors; analyze what's working.
• Manage ad budgets ranging from $30k/mo to $1m/mo per client.
• Diagnose full funnel to identify if issues are creative, offer, or conversion.
• Communicate results, plans, and next steps clearly with clients.
• Collaborate with UGC creators: source talent, write scripts, direct content when needed.

Skills

Meta Ads

Performance marketing

Creative testing

Budget management

UGC collaboration

Tools

Claude

Pipeboard

Job description

Sweat Pants Agency is seeking a performance media buyer to drive growth for DTC and e-commerce brands through Meta ads. You will lead paid media strategy, develop creative testing roadmaps, manage sizable ad budgets, and diagnose funnels to optimize outcomes.

You will also collaborate with clients and UGC creators to scale what works. The role rewards strategic thinking, rapid experimentation, and hands-on scaling of ecommerce brands using AI tools daily.