Student Marketeer – Universität Luzern/HSLU

Red Bull; Luzern; On-site; CHF 28,000 - 36,000; Part time

Job summary

Red Bull seeks a Brand & Product Ambassador in Luzern to engage students on campus, representing the brand during events and in everyday interactions to grow awareness and trial among peers.

As a Student Marketeer you will build a strong campus network, support sales with on-campus distribution, and promote Red Bull on social platforms, all while balancing part-time work with studies and travel to events as needed.

Qualifications

• Passionate about the Red Bull brand and product.
• Charismatic, energetic, positive, and outgoing personality.
• Immersed in student life with understanding of campus landscape.
• Highly approachable and social with people.
• Creative mindset with entrepreneurial spirit.
• Able to balance part-time work with studies.

Responsibilities

• Represent the brand with premium interactions on campus.
• Grow user base via product sampling and campus events.
• Build a tailored campus plan engaging students.
• Create a strong local network with key individuals.
• Drive engagement on social media and at events.
• Collaborate with sales to open distribution points.
• Ensure store standards and visible placements.
• Plan and report activities via online platform.

Skills

Brand passion

Charismatic personality

Student engagement

People skills

Creative mindset

Initiative

Time management

Networking on campus

Job description

• Part-time
• Travel: 20-30
• Job type: Temporary

Company Description

Our Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull's target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand at their campus. This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.

Job Description

BE A BRAND & PRODUCT AMBASSADOR

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - competently answering any questions from consumers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive the brand engagement on your Social Media handles via authentic content. Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.

BE A SALES EXPERT

• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
• Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
• Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
• Ensure perfect execution of defined store standards.

EXECUTIONAL EXCELLENCE

• Deliver executional excellence and show love for the details in all areas of your role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to develop the Red Bull media business by providing local insights, trends and overall opportunities.

Qualifications

• Passionate about the Red Bull brand and product.
• Charismatic, energetic, positive, and outgoing personality.
• Immersed in student life with thorough understanding of the collegiate landscape, city & region, including behind-the-scenes activities & hot-spots.
• Highly approachable and social with the ability to relate to different people on many occasions.
• Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work & studies and ideally available to work some evenings and weekends.
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
• Connected with a diverse range of influential groups and individuals on campus.

Additional Information

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and utilizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin color, religion, gender, sexual orientation or origin.