Senior Product Marketing Manager

Senovo Capital Management GmbH; Zürich; Vor Ort; CHF 85.000 - 110.000; Vollzeit

Zusammenfassung

Senovo Capital Management GmbH in Zürich is seeking a Marketing professional to lead company positioning and execute B2B campaigns. You will collaborate with leadership to define our unique value, manage the messaging framework, and drive inbound marketing through SEO and digital channels.

The ideal candidate has over 3 years of experience in B2B SaaS marketing, particularly in product marketing. Join us at the forefront of procurement's digital transformation, working with clients like PepsiCo and Walmart.

Qualifikationen

• 3+ years of B2B SaaS marketing experience with focus on product marketing.
• Proven experience in defining positioning in complex markets.
• Strong digital marketing skills, including SEO and Google Ads.

Aufgaben

• Partner with leadership to refine company and product positioning.
• Drive qualified inbound through SEO and Google Ads.
• Manage marketing projects end-to-end with external partners.

Kenntnisse

B2B SaaS marketing experience

Product marketing

Digital marketing fundamentals

SEO expertise

Excellent written and verbal communication

Jobbeschreibung

Qualifications

• 3+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning‑led roles, ideally at a high‑growth startup or scale‑up in the Procurement software space.
• Proven track record of defining category‑level positioning and competitive differentiation in complex or technical markets.
• Hands‑on experience translating product capability into buyer‑relevant narratives—distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers.
• Demonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account‑based channels.
• Strong digital marketing fundamentals across SEO, AI search visibility (LLM and answer‑engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity.
• Experience briefing and managing external partners—agencies, designers, copywriters, PR, developers— and orchestrating a lean creative network rather than scaling in‑house headcount.
• Comfort operating directly with founders at peer level, in a low‑bureaucracy, high‑agency environment.

Responsibilities

• Partner with the leadership to build and continuously refine Archlet’s company and product positioning—defining what we stand for, what we replace, and why now.
• Own and evolve the messaging framework that sales and product use consistently across every market‑facing interaction.
• Translate new product capabilities into compelling go‑to‑market messaging and own launch planning for significant product milestones.
• Equip sales with the assets they need to win.
• Own the website end‑to‑end—positioning, copy, structure, and ongoing optimisation.
• Drive qualified inbound through SEO, AI search visibility, and Google Ads, and evolve the broader channel mix based on what moves the needle.
• Build our content and thought‑leadership engine—point‑of‑view pieces, category‑level content, and editorial that compounds authority over time.
• Drive customer marketing: turn customer outcomes into proof through case studies, reference stories, and ongoing customer communications that deepen engagement.
• Own the Archlet brand and ensure consistent, high‑quality expression across every touchpoint—web, events, sales collateral, social, and PR.
• Source and brief a lean network of external partners (design, PR, content, web development) and manage marketing projects end‑to‑end, from brief to delivery.
• Track and report on marketing’s contribution to pipeline and revenue, and represent marketing in leadership conversations as a strategic voice.

Candidate Profile

• You operate at the level of positioning and narrative, but you are equally willing to roll up your sleeves and get output across the line. You do not need a defined playbook to follow.
• You care deeply about quality and tone. Marketing should feel intentional and authentic and you hold a high bar for everything that leaves the building.
• You have high agency. You take initiative, own outcomes, flag problems early, and keep stakeholders aligned without bureaucracy.
• You know when to invest and when to hold back— you do not believe in spray‑and‑pray, and you measure marketing by what moves the business, not by activity.
• You have excellent written and verbal communication skills in English.

We are building the market‑leading AI‑native platform for enterprise sourcing and are at the forefront of procurement’s digital transformation. Our team combines experience from global enterprises and high‑growth startups, with a strong focus on impact and execution. You’ll work with renowned global customers such as PepsiCo, Walmart, FedEx, and Givaudan, helping shape sourcing excellence and innovation. We offer high autonomy, minimal bureaucracy, and a strong sense of ownership. With strong momentum and an ambitious roadmap ahead, Archlet offers a unique opportunity to define and own marketing at a fast‑scaling ProcureTech leader.