Senior CRM Sales Specialist

ServiceNow; Zürich; Hybrid; CHF 250,000 - 501,000; Full time

Job summary

ServiceNow is seeking a entrepreneurial commercial leader to build and scale our CRM & CPQ business across Switzerland, Austria and Central & Eastern Europe. You will create the market, drive demand, mobilize partners and convert executive conversations into qualified pipeline and revenue.

This role demands a builder mentality, spanning market strategy to lighthouse customers, with a focus on revenue growth and a repeatable growth engine across the region.

Qualifications

• Demonstrated ability to build new business, not just manage existing pipeline.
• Strong enterprise commercial acumen and credibility with senior executives.
• Experience operating across multiple markets, ideally CH, AT and/or CEE.
• Ability to orchestrate account executives, solution teams, partners and executives without direct control.
• Strong understanding of CPQ, CRM, quote-to-order and related domains.
• Fluent German and English; French is a strong advantage.
• Entrepreneurial energy, ownership and willingness to build what does not yet exist.

Responsibilities

• Create the market by identifying countries, industries and 20 strategic accounts where we can win.
• Create demand by building executive-level conversations around revenue growth, sales productivity, CPQ and order execution.
• Build the ecosystem by mobilizing partners for reach, credibility and scale.
• Mobilize ServiceNow by leveraging existing enterprise relationships into a route to market.
• Win lighthouse customers by originating and closing opportunities that prove the proposition.
• Build a sustainable, repeatable growth engine across CH, AT and CEE.

Skills

Build new business

Enterprise sales

CPQ/CRM expertise

Multi-market experience

German & English fluency

Entrepreneurial energy

Tools

CPQ software

CRM software

Job description

• Region: EMEA - Europe, Middle East and Africa
• Work Persona: Flexible

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

Build the next growth business inside ServiceNow.

This is not a role where you inherit a mature territory and execute an established playbook.

We are looking for an entrepreneurial commercial leader to build and scale our CRM & CPQ business across Switzerland, Austria and Central & Eastern Europe.

At the heart of the opportunity is the AI-powered CPQ technology ServiceNow acquired with Logik.ai, designed to transform complex configuration, pricing and quoting and connect it with the broader opportunity-to-order-to-service lifecycle. [newsroom.s...icenow.com] , [servicenow.com]

And the market opportunity is real. ServiceNow has been recognized as a Leader and Customer Favorite in The Forrester Wave: Configure, Price, Quote Solutions, Q4 2026, receiving the highest scores in both Strategy and Current Offering. [servicenow.com]

Your mandate

Build a $10M+ qualified business.

You will:

• Create the market. Identify the countries, industries and 20 strategic accounts where we can win.
• Create demand. Build executive-level conversations around revenue growth, sales productivity, complex configuration, pricing, quoting and order execution.
• Build the ecosystem. Identify and mobilize the partners capable of creating reach, credibility and scale.
• Mobilize ServiceNow. Turn our existing enterprise account relationships into a powerful route to market.
• Win lighthouse customers. Originate and close opportunities that prove the proposition and create momentum across the region.
• Build something sustainable. Leave behind a repeatable business, not simply a collection of individual deals.

What success looks like

30 days: Market thesis, priority countries and industries, target-account strategy and partner landscape.

60 days: 20-account attack plan, activated account teams and partners, executive conversations underway.

90 days: Material qualified pipeline with clear customer problems, compelling use cases and paths to value.

180 days: A credible trajectory toward $10M+ qualified pipeline, lighthouse opportunities progressing and a repeatable growth engine established across CH, AT and CEE.

Who we're looking for

We are deliberately not limiting the search to traditional enterprise software sales profiles.

• A senior enterprise seller who has built markets rather than simply managed territories.
• A business development leader who knows how to create new revenue streams across multiple countries.
• A commercial or sourcing leader from a large multinational who understands complex products, pricing, channels and transformation from the customer's side.
• A startup founder or early-stage leader who has taken a business from zero to scale.
• A CPQ/CRM expert who understands the market and now wants a much bigger canvas.

What matters most is a builder mentality.

You know how to go from a blank sheet of paper to a market strategy, from a market strategy to executive conversations, and from those conversations to qualified pipeline and revenue.

Qualifications

What you bring

• Demonstrated ability to build new business, not just manage existing pipeline.
• Strong enterprise commercial acumen and credibility with senior executives.
• Experience operating across multiple markets, ideally Switzerland, Austria and/or CEE.
• The ability to orchestrate account executives, solution teams, partners and executives without needing direct control of those resources.
• Strong understanding of complex B2B sales, commercial processes, CPQ, CRM, quote-to-order or adjacent domains.
• Fluent German and English. French is a strong advantage.
• Entrepreneurial energy, ownership and the willingness to create what does not yet exist.

Why this role

Logik.ai brought a modern, AI-powered and composable CPQ capability into ServiceNow's CRM portfolio, aimed at helping enterprises address complex configuration, pricing, manual quoting and disconnected approval processes. [newsroom.s...icenow.com]

ServiceNow's ambition extends beyond conventional CPQ: sell, fulfill and service on one platform, connecting the commercial lifecycle from opportunity and quoting through order, fulfillment, renewal and expansion. [newsroom.s...icenow.com]

You won't be asked to run someone else's playbook. You'll be asked to build the business.

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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