Project Manager Marketing Analytics, temporary (ID 2139)

AO Foundation; Zizers; Vor Ort; CHF 90.000 - 130.000; Vollzeit

Zusammenfassung

The AO Foundation seeks an analytics professional to own the tracking and measurement across our digital properties.

You will manage GA4 and GTM, ensure data quality, and build automated reports and dashboards (Looker Studio, Power BI) to inform marketing, sales, and leadership. Close collaboration with developers and marketers is essential, with a focus on privacy and compliant analytics.

Qualifikationen

• Bachelor’s degree or 5+ years in digital marketing analytics.
• Hands-on experience with GA4, GTM, Looker Studio/Data Studio.
• Ability to translate data into actionable insights for marketing teams.

Aufgaben

• Own GA4 and GTM setup, governance, and improvements.
• Ensure data quality and accurate event taxonomy.
• Collaborate with developers/marketers to implement tags and conversions.
• Build and maintain dashboards in Looker Studio and Power BI.
• Monitor KPIs and provide insights to marketing, sales, and leadership.
• Support CRM reporting in Salesforce to link marketing to pipeline.
• Ensure data privacy and tracking compliance.

Kenntnisse

GA4

GTM

Looker Studio

Data analysis

SEO

Salesforce

Dashboard reporting

Ausbildung

Bachelor’s degree or equivalent

Tools

GA4

Google Tag Manager

Power BI

Looker Studio

Salesforce

Jobbeschreibung

The AO is a medically guided, not-for-profit organization, a global network of surgeons, and the world's leading education, innovation, and research organization specializing in the surgical treatment of trauma and musculoskeletal disorders. We are home to people from all over the world, from different backgrounds, with diverse talents and specialist areas. What binds us together is our passion for excellence, our dedication to our mission of improving patient care, and our understanding that we are stronger together: we are one AO.

For more information, visit: https://www.aofoundation.org/

Main Responsibilities

Analytics & Tracking:

• Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties.
• Ensure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting.
• Collaborate with developers and marketers to implement and QA new tags, events, and conversions.

Performance Reporting & Dashboards:

• Build and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights.
• Translate complex data into concise narratives and recommendations for marketing and sales, and leadership.
• Monitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks, and opportunities.

Paid Media Analytics & Audience Management:

• Partner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns.
• Support campaign measurement, attribution, and testing to optimize performance and budget allocation.

SEO & Organic Performance:

• Conduct keyword gap and performance analyses using analytics and SEO tools.
• Use data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements.
• Provide regular reporting on organic search performance and recommendations to improve visibility and conversions.

CRM & Salesforce Reporting Support:

• Support the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes.

Data Quality, Compliance & Best Practices

• Champion data quality, consistency, and documentation across marketing analytics.
• Support adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed.

Main Requirements

• Education: Bachelor’s degree in business, marketing, data/analytics, computer science, or a related field; or equivalent professional experience (5+ years).
• Experience:Proven hands-on experience in a digital marketing analytics or marketing performance role.
• Analytics Tools: Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio.
• SEO: Solid understanding of on-page and off-page SEO best practices and how to measure their impact.
• Data Skills: Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools.
• Communication: Ability to explain complex metrics and findings in clear, non-technical language to stakeholders at all levels.
• This is a temporary role/maternity cover. Duration: 1 year