Product Marketing Manager

BLP; Zürich; Presencial; CHF 120.000 - 180.000; Jornada completa

Descripción de la vacante

BLP is expanding globally and seeks a Product Marketing Manager to translate product capability into buyer value. You will own launches, enablement, competitive intelligence, and messaging that resonates with CFOs and COOs, competing against ERP add-ons, RPA, and AI copilots.

You will craft launch narratives, support field enablement, and bring market insight into product and leadership discussions to sharpen the company story.

Formación

• 5–8 years in B2B software marketing with enterprise SaaS focus.
• Marketing to CFOs, CIOs/CTOs, and COOs in business outcomes terms.
• Proven battlecards and competitive positioning in crowded categories.
• Portfolio of enablement assets actually used by sales teams.
• Analytical rigor with win/loss analysis and analyst research.
• Strong writing and presentation skills in English; German is a plus.
• Technical depth to understand ERP processes, AI agents, and integration.

Responsabilidades

• Own positioning, messaging execution, and consistency across channels.
• Build and maintain competitive intelligence and battlecards.
• Enable the field with core sales toolkit and ROI narratives.
• Sharpen personas, ICPs, and buying committee insights.
• Drive product launches and external announcements to executives.
• Fuel demand with differentiated content and industry narratives.
• Advise leadership with market insight to inform roadmaps.

Conocimientos

B2B software marketing

Enterprise SaaS

Messaging & positioning

Competitive intelligence

Sales enablement

Marketing to economic buyers

Descripción del empleo

Join BLP and help make the world’s business processes autonomous!

Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains.

Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.

To date, BLP remains majority employee-owned, with Goldman Sachs holding a minority stake as a growth investor. Our success is driven by deep expertise in technology and business processes, a superior product with strong product-market fit, reflected in an expanding customer base that includes Fortune 500 companies.

BLP is one of Switzerland's fastest-growing SaaS scale-ups; we are now entering our next phase of growth. From our headquarters on Zürich's Bahnhofstrasse, we're expanding globally, with a growing presence across Europe and North America.

Join us and help make autonomous operations the new standard.

About the role

Agentic process automation is a category enterprises are actively budgeting for - and one crowded with claims. As our Product Marketing Manager, you make sure blp's story cuts through; sharp positioning against the alternatives our buyers actually consider, messaging that speaks to CFOs and COOs in business outcomes rather than technology, and sales teams equipped to win against ERP workflow add-ons, RPA vendors, and point-AI copilots.

This is a hands-on individual contributor role at the center of how blp goes to market. You will own the translation layer between product capability and buyer value - across launches, enablement, competitive intelligence, and the content that carries our positioning into every deal.

What you’ll do

• Own positioning and messaging execution. Maintain and evolve blp's messaging house: value proposition, pillars, proof points, and persona-specific narratives, and enforce its consistent use across web, decks, campaigns, and sales conversations.

• Build and maintain competitive intelligence. Own battlecards and competitive positioning against ERP workflow automation, RPA, IDP/point-AI solutions, and adjacent AI platforms; keep sales ahead of competitor moves and objection patterns.

• Enable the field. Create and maintain the core sales toolkit - first-meeting decks, discovery guides, objection handling, ROI narratives, and persona playbooks for CFO, COO, shared services, and process excellence audiences.

• Sharpen personas and ICP. Continuously refine our understanding of buying committees, triggers (ERP transformation, e-invoicing mandates, shared-services efficiency programs), and where we win and lose - grounded in win/loss analysis and field feedback.

• Drive product launches and releases. Turn platform capabilities and new workflow coverage into launch narratives, internal enablement, and external announcements that land with executive buyers.

• Fuel demand and thought leadership. Supply campaigns, events, and content marketing with differentiated angles, from executive-facing reports to industry-specific value narratives.

• Be the voice of the market internally. Bring buyer, analyst, and competitive insight back into product and leadership discussions, even when it complicates the roadmap story, to sharpen framing and packaging.

What you’ll bring

• 5–8 years in B2B software marketing, with at least 3 years in product marketing for enterprise SaaS - ideally in ERP-adjacent, finance operations, automation, or applied-AI categories.

• Proven ability to market to economic buyers: you write for CFOs, CIOs/CTOs, and COOs in the language of cost, productivity, working capital, and EBIT - not features.

• Strong competitive instincts: experience building battlecards and positioning in crowded categories, and translating technical differentiation into commercial arguments.

• A portfolio of enablement assets that sales teams actually used - you measure your work by win rates and message adoption, not asset counts.

• Analytical rigor: comfortable with win/loss analysis, market and analyst research, and grounding messaging claims in defensible evidence.

• Excellent writing and presentation craft in English; German is a strong plus for our DACH-concentrated customer base.

• Enough technical depth to understand ERP processes, AI agents, and enterprise integration well enough to challenge product - and simplify it for buyers.

What you’ll get

• Category-defining work. Agentic process automation is being defined now, and you will shape how the market understands it.

• Real substance. 550+ enterprise customers and measurable outcomes mean your positioning rests on proof, not promises.

• Scope and access. You get a seat at the table with product, sales leadership, and the executive team, and your work goes straight into deals and board narratives.

• A company at an inflection point. It has a strong European base, fresh US market entry, and a proven platform to build the story on.

Learn more about blp and our values at blp.digital/company/careers.