Product Marketing & Analyst Relations Manager

Flowable; Zürich; Hybrid; CHF 140.000 - 190.000; Vollzeit

Zusammenfassung

Flowable is seeking an experienced Product Marketing & Analyst Relations Manager to own how Flowable is positioned and perceived in the market. You will lead relationships with industry analysts, shape messaging, and equip sales teams to win in enterprise deals.

This is a senior, high-visibility role working with product, sales, and executive leadership. You will own Flowable's positioning for regulated industries, translate capabilities into business value narratives, and coordinate with

Qualifikationen

• 5-7+ years in product marketing or analyst relations in enterprise software or B2B SaaS.

Aufgaben

• Own Flowable's positioning and messaging across segments and buyers in regulated industries.
• Lead relationships with industry analysts (Gartner, Forrester, IDC and others) and drive evaluations end-to-end.
• Translate analyst insights into input for product strategy and GTM plans.
• Develop enablement assets and ensure consistency of messaging across sales and marketing materials.

Kenntnisse

Product marketing

Analyst relations

B2B SaaS

Messaging

Public speaking

Jobbeschreibung

Flowable is a leading provider of agentic case management and process orchestration for regulated industries. Our enterprise-ready platform combines process, case, and decision automation with agentic AI, enabling banks, insurers, and other regulated organizations to deliver compliant, auditable automation at scale.

We are looking for an experienced Product Marketing & Analyst Relations Manager to own how Flowable is positioned and perceived in the market. You will lead our relationships with industry analysts, shape the messaging that defines our category, and equip our sales teams to win in competitive enterprise deals. This is a senior, high-visibility role working directly with product, sales, and executive leadership.

Responsibilities:

• Craft and maintain Flowable's positioning and messaging across segments and buyer personas, with a focus on regulated industries (banking, insurance, financial services).
• Translate product capabilities into business value narratives for customers, prospects, and internal audiences.
• Research and maintain an up-to-date competitive landscape; run win/loss analysis and feed insights back into positioning and product.
• Partner with product leadership on launch narratives and market-facing announcements.

Analyst Relations

• Own Flowable's relationships with industry analyst firms (Gartner, Forrester, IDC and others), including briefing cadence, inquiry strategy, and evaluation participation.
• Lead major evaluation submissions (Magic Quadrant, Wave, MarketScape) end to end: RFI responses, reference coordination, demo preparation, and internal fact validation.
• Coordinate commissioned research (e.g., Total Economic Impact studies) with analysts, customers, and internal stakeholders.
• Translate analyst insight into actionable input for product strategy, positioning, and go-to-market planning.
• Develop and maintain core enablement assets: battlecards, sales decks, objection handling, and competitive plays, with a continuous feedback loop from the field.
• Ensure consistency of positioning and claims across all sales and marketing materials, including compliance with customer reference and logo usage policies.
• Partner with the enablement function on rollout of these assets; delivery of enablement programs (training, onboarding, live sessions) is owned by the enablement function.
• Support demand generation with messaging input for campaigns; campaign execution is owned by the demand generation function.

Qualifications:

• 5-7+ years of experience in product marketing, analyst relations, or solution marketing in enterprise software or B2B SaaS.
• Demonstrated experience working with industry analyst firms; you have run or materially contributed to a Magic Quadrant, Wave, or comparable evaluation.
• Exposure to regulated industries (banking, insurance, financial services) and their buying dynamics is a strong advantage.
• Ability to synthesize complex technical and market information into clear, credible messaging for different audiences, from practitioners to C-level.
• Excellent written and verbal communication skills; comfortable presenting to analysts, executives, and customers.
• Excellent English is essential; German is strongly preferred given our Swiss customer base.
• Based in Switzerland or willing to relocate; regular presence in our Zurich office.

Why Flowable:

• Impact and visibility: You own a function that directly shapes how the market sees Flowable, working closely with executive leadership.
• An international, open-minded company with flat hierarchies: we count on people, not titles.
• Flexible working hours, hybrid work, training, and room to grow as the company scales.