MROI Insights Architect — Marketing Analytics Leader

Nestlé; Vevey; Hybrid; CHF 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Flexible working options

Paid holidays beyond legal

Learning and development opportunities

Performance based bonus

Healthcare contribution

Pension plan

Parental leave

Employee discounts

Zusammenfassung

Nestlé is seeking a MROI Insights Expert in Vevey, Switzerland, to translate complex marketing analytics into actionable insights for optimizing media, trade and marketing investment. You will collaborate with global and local teams to build capability and drive results.

The role emphasizes strong expertise in marketing analytics, modeling validation with data science, and storytelling for senior stakeholders in a hybrid/full-time setup.

Qualifikationen

• Bringing strong expertise in marketing analytics, marketing effectiveness and marketing mix modelling within an agency, advertiser or global business environment.
• Applying a clear understanding of marketing, media, pricing and promotion models to turn complex analysis into practical business recommendations.
• Using advanced presentation, spreadsheet and business intelligence tools to create insight-led stories for senior stakeholders.

Aufgaben

• Leading the translation of marketing mix modelling, statistics and analytics into simple, compelling insights that shape strategic brand and investment decisions.
• Building clear insight stories, recommendations and business cases that help local teams, zones, SBUs and brand teams improve marketing return on investment.
• Facilitating workshops and presentations with local markets, BEOs, zone marketing teams, Nespresso and global stakeholders to translate insights into action.
• Partnering with the data science team to validate modelling outputs, understand the value behind the analysis and identify opportunities to enhance the capability over time.
• Driving adoption of global marketing effectiveness solutions by partnering with markets, zones and global teams across diverse business contexts.
• Supporting capability development by creating learning content and practical guidance that help business teams use marketing effectiveness insights with confidence.

Kenntnisse

Marketing analytics

Marketing mix modelling

Presentation skills

Business intelligence

Cross-functional collaboration

Tools

Excel

Power BI

Tableau

Jobbeschreibung

Nestlé is seeking a MROI Insights Expert in Vevey, Switzerland, to translate complex marketing analytics into actionable insights for optimizing media, trade and marketing investment. You will collaborate with global and local teams to build capability and drive results.

The role emphasizes strong expertise in marketing analytics, modeling validation with data science, and storytelling for senior stakeholders in a hybrid/full-time setup.