Media Relations & Content Specialist

UBP - Union Bancaire Privée; Genf; Vor Ort; CHF 110.000 - 150.000; Vollzeit

Zusammenfassung

Union Bancaire Privée in Geneva seeks an experienced Media Relations professional to implement the bank's media strategy across Europe and the Middle East, with a focus on French-speaking Switzerland. You will coordinate with EMEA agencies, source spokespeople, and craft clear, compliant messages for journalists.

You will lead content production, translate complex topics for media, and monitor coverage with KPI reporting for stakeholders.

Qualifikationen

• At least 5 years in media relations within financial services or an agency with financial clients.
• Proven track record with financial and business media in an international environment.
• Strong writing and editing skills under time pressure.
• Ability to manage multiple requests and deadlines across regions in a fast-paced environment.
• Experience handling sensitive topics in a regulated context.
• Relationship builder, credible with journalists and senior internal experts.

Aufgaben

• Support the Head of Media in implementing the Bank’s media strategy across Europe and the Middle East, focusing on French-speaking Switzerland and key satellite markets.
• Coordinate with media agencies across EMEA to align priorities, timelines and deliverables.
• Collaborate with Investment Services and regional teams to source spokespeople and content, coordinating the full approval process.
• Ensure timely, accurate and on-brand responses to journalists and media partners.
• Proactively coordinate interviews, briefings and market commentary with internal experts.
• Prepare and update key media materials (Q&As, talking points, short bios, background notes).
• Build and maintain strong relationships with journalists in core financial and business media.
• Contribute to production of high-quality content supporting the Bank’s positioning in investment strategy and asset management.
• Draft and edit press releases, statements, Q&As and opinion pieces in collaboration with experts.
• Translate complex investment and market topics into clear, compliant messages.
• Review and ensure quality of content before offering it to the media.
• Ensure consistency of tone and alignment with branding guidelines.
• Work with Digital team to amplify media coverage and align content.
• Coordinate with Internal Communications to share media exposure internally.
• Monitor media coverage and prepare KPI reports for Head of Media and stakeholders.

Kenntnisse

Media relations

Copywriting

Content strategy

Stakeholder mgmt

Analytics

French

English

Tools

Media monitoring

Jobbeschreibung

• Main Responsibilities- Media Relations- Support the Head of Media in implementing the Bank’s media strategy across Europe and the Middle East, with a particular focus on French-speaking Switzerland and key satellite markets.
• Coordinate with media agencies across EMEA to align priorities, timelines and deliverables
• Collaborate with Investment Services, regional teams and other subject-matter experts to source spokespeople and content, and coordinate the full approval process.
• Ensure timely, accurate and on-brand responses to journalists and media partners.
• Proactively coordinate interviews, briefings and market commentary with the relevant internal experts.
• Prepare and update key media materials (Q&As, talking points, short bios, background notes) as needed.
• Build and maintain strong relationships with journalists in core financial and business media.
• Content Management & Copywriting- Contribute to the production of high-quality content that supports the Bank’s positioning in investment strategy and asset management.
• Draft and edit press releases, statements, Q&As and opinion pieces in close collaboration with experts.
• Translate complex investment and market topics into clear, concise and compliant messages.
• Review and challenge the quality of content before it is offered to the media.
• Ensure consistency of tone of voice and alignment with the Bank’s brand and communication guidelines.
• Work in close partnership with the Digital team to amplify media coverage and align content.
• Coordinate with Internal Communications to share key media exposure internally.
• Monitoring & Reporting- Monitor media coverage of the Bank, its experts and its key themes across EMEA.
• Use media monitoring and analytics tools to track visibility and sentiment.
• Prepare regular reports on media KPIs for the Head of Media and relevant stakeholders
• Your Profile- Experience and Skills Required- At least 5 years’ experience in media relations within financial services (banking, asset or wealth management) or in an agency with financial clients.
• Proven track record of working with financial and business media in an international environment.
• Strong understanding of the financial services landscape and media ecosystem.
• Excellent writing and editing skills; strong copywriting abilities under time pressure.
• Ability to manage multiple requests and deadlines across regions in a fast-paced environment.
• Experience handling sensitive topics in a regulated context.
• Relationship builder, credible with journalists and confident with senior internal experts.
• Team player with a collaborative mindset and a hands-on, operational approach.
• Tools- Experience with media monitoring and analytics platforms.
• Comfortable with basic data analysis and reporting for KPIs.
• Languages- Excellent command of English (written and spoken).
• French speaker mandatory; other European languages are an advantage.

Core Competencies

Adherence to the company’s values: Dedication, Conviction, Agility and Responsibility - Compliance with regulations and internal directives