Marketing Manager Switzerland (100%)

Vontobel; Zürich; On-site; CHF 150,000 - 190,000; Full time

Job summary

Vontobel, headquartered in Zurich, seeks a Marketing Manager to shape Switzerland-wide campaigns and client experiences in close partnership with the Swiss sales team. You will translate business priorities into data-driven programs to acquire clients, deepen engagement and accelerate pipeline growth across institutional, wholesale, and intermediary segments.

The role integrates commercial strategy, client journey expertise, digital marketing execution and performance analytics to maximize

Qualifications

• 8+ years in B2B marketing, demand generation, or commercial marketing.
• Strong experience linking marketing investments to pipeline growth and outcomes.
• Proficient with CRM, marketing automation, analytics and performance measurement.
• Fluent in German and English; French is a plus.

Responsibilities

• Partner with sales to identify growth opportunities and support objectives.
• Develop market, segment and account-based marketing plans with sales.
• Design and execute multi-channel campaigns to generate engagement and pipeline.
• Establish KPIs and use analytics to optimize investment decisions.

Skills

B2B marketing

Demand generation

Digital marketing

Client engagement

Commercial marketing

Sales partnership

Tools

CRM

Marketing automation

Campaign analytics

M365

Salesforce

MC Cloud

Snowflake

Power BI

Job description

Do you want to shape the future of marketing across Switzerland turning business priorities into high-impact campaigns, client experiences and measurable growth? This Marketing Manager role will be based in Zurich and embedded in the Swiss sales team. The candidate will be a high-impact partner to sales, translating business priorities into real-world marketing events and data-driven marketing programs that drive client acquisition, deepen engagement, accelerate pipeline growth, and contribute directly to growth. The role is a hands-on one that combines commercial strategy, client journey expertise, digital marketing execution, and performance analysis to maximize marketing's contribution to business growth across institutional, and intermediary client segments. The Marketing Manager Switzerland serves as a strategic partner to sales, translating business priorities into data-driven marketing programs that drive client acquisition, deepen engagement, accelerate pipeline growth, and contribute to Net New Money (NNM). The role combines commercial strategy, client journey expertise, digital marketing excellence, and performance analytics to maximize marketing's contribution to business growth across institutional, wholesale, and intermediary client segments.

Key responsibilities

Commercial growth & business partnership Partner with sales and client portfolio managers to identify growth opportunities and support business objectives. Develop and deliver market, segment and account-based marketing plans in close partnership with Sales, translating commercial priorities, sales strategy and client needs into impactful marketing programs that support NNM targets. Translate business challenges into measurable marketing initiatives that support client acquisition, retention and cross-selling opportunities. Act as a trusted partner to business stakeholders on growth strategy and marketing investment decisions. Build strong partnerships across sales, marketing, content, communications, compliance and external agencies. Influence senior stakeholders through evidence-based recommendations and commercial insights. Represent the voice of the market by bringing client feedback, competitive intelligence and emerging opportunities into planning discussions. Plan and execute proprietary client events, conferences, industry forums and other high-impact client engagement opportunities.

Client journey & demand generation

Own and optimize end-to-end client journeys across priority client segments. Design and execute integrated, multi-channel campaigns that generate engagement, pipeline and commercial outcomes. Identify conversion opportunities and remove friction points across the marketing funnel. Drive adoption of digital engagement programs and scalable growth initiatives.

Data, insights & performance management

Establish clear KPIs linked to pipeline creation, marketing influence, client engagement, conversion and business growth. Use CRM, marketing automation and analytics platforms to measure performance and optimize investment decisions. Turn data and client insights into actionable recommendations for commercial teams. Continuously test, learn and improve campaign effectiveness.

What are we looking for?

Experience & skills

8+ years of experience in B2B marketing, demand generation, digital marketing, client engagement or commercial marketing. Strong understanding of the Swiss financial services, asset management or wealth management landscape. Proven track record of strategic thinking and linking marketing investment to pipeline growth and business outcomes. Proficient working with CRM, marketing automation, campaign analytics and performance measurement (M365, Salesforce, MC Cloud, Snowflake, Power BI). Strong commercial and entrepreneurial acumen and ability to engage credibly with sales leadership. Excellent stakeholder management, communication and presentation skills. Strong understanding of asset management markets and regulatory requirements across regional markets. Fluent German and English; French is advantageous.

What do we offer?

Experienced, diverse team in an international environment. Agile environment in how we think, the way we work and our trust for each other. Flat hierarchy with collaboration at all levels. Collaborative spirit with opportunities to learn and thrive. We are looking for talented people, not just a CV that ticks all the boxes. At Vontobel, you are building better futures for our clients and society, as well as for yourself. By 2030, we want to be known as one of the leading and most trusted global investment firms. We have 2,300+ engaged professionals, based in 27 locations globally and headquartered in Zurich. We are both majority family-owned and publicly listed. Our capacity for long-term focus, on topics such as sustainability, is underpinned by the security of the family’s 100-year commitment. Driven by an ownership mindset, you can unlock your potential and translate insights into opportunities. We are hiring talented individuals who are determined to deliver in a changing world and who come from a wide variety of backgrounds. Do you want to be Vontobel?

We are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. We value the many voices within our teams and are committed to creating an environment where everyone who wants to be part of our performance culture can be themselves. It is based on mutual respect and zero tolerance for any form of discrimination. If you have any questions you can contact us through our contact form.

Private Clients

Vontobel is committed to actively managing client assets with foresight across generations. We take a holistic approach, accurately monitor the markets, anticipate trends and opportunities, and develop individual solutions. This is how we protect the entrusted assets and create optimal conditions to increase them over the long term while taking controlled risks.

Institutional Clients

Vontobel Asset Management is an active asset manager with global reach and a multi-boutique approach. Each of our boutiques draws on specialized investment talent, a strong performance culture and robust risk management. We deliver leading-edge solutions for both institutional and private clients.