Marketing Director

BioTalent; Basel; Vor Ort; CHF 120.000 - 160.000; Teilzeit

Zusammenfassung

BioTalent in Basel seeks a Director of Marketing (Integrated Biologics Campaigns) on a maternity leave contract. You will lead global, multi-channel campaigns across events, webinars, and content, driving demand and customer engagement.

This senior role requires 7+ years in B2B marketing communications, a marketing or science degree (MBA preferred), and strong leadership of cross-functional teams and agencies. Basel-based, 41 hours/week.

Qualifikationen

• Bachelor's degree in Marketing or related field.
• 7+ years in B2B marketing communications.
• Experience leading cross-functional teams and agency partners.

Aufgaben

• Lead global integrated marketing campaigns across events, webinars and content initiatives.
• Drive demand generation and awareness-building activities.
• Manage end-to-end execution of conferences, trade shows, customer events and site visits.
• Develop campaign calendars and coordinate cross-functional execution.
• Monitor campaign performance, KPIs and budgets.
• Coordinate content approval processes with marketing, scientific and commercial stakeholders.
• Manage agency, media and vendor relationships.
• Support implementation of marketing tools, processes and SOPs.
• Lead and develop campaign management team members where applicable.
• Ensure all activities align with corporate branding standards.

Kenntnisse

Strategic marketing

Branding

Marketing communications

Campaign management

Event & tradeshow management

Leadership

Digital marketing

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing, Communications, Science, Engineering or similar

MBA preferred

Tools

Salesforce

Marketo

Wrike

Power BI

Jobbeschreibung

Director, Marketing (Integrated Biologics Campaigns)

Hours: 41 hours/week

Employment Type: Contract (Maternity Leave Cover)

About the Role

A global life sciences organisation is seeking an experienced Marketing Director to lead integrated marketing campaigns for its biologics business. This is a senior leadership position responsible for planning, executing, and optimising multi-channel marketing programmes that increase brand awareness, generate demand, and strengthen customer engagement.

The role combines strategic marketing leadership with hands‑on campaign delivery across events, webinars, content initiatives, industry conferences, customer events, and thought leadership programmes.

Key Responsibilities

• Lead global integrated marketing campaigns across events, webinars and content initiatives.
• Drive demand generation and awareness-building activities.
• Manage end-to-end execution of conferences, trade shows, customer events and site visits.
• Develop campaign calendars and coordinate cross-functional execution.
• Monitor campaign performance, KPIs and budgets.
• Coordinate content approval processes with marketing, scientific and commercial stakeholders.
• Manage agency, media and vendor relationships.
• Support implementation of marketing tools, processes and SOPs.
• Lead and develop campaign management team members where applicable.
• Ensure all activities align with corporate branding standards.

Requirements

• Bachelor's degree in Marketing, Communications, Science, Engineering or similar.
• MBA preferred.
• 7+ years' experience in B2B marketing communications.

Strong experience in:

• Branding
• Strategic Marketing
• Marketing Communications
• Digital Marketing
• Marketing Campaigns
• Event & Tradeshow Management
• Experience within:
• Biotech
• Pharma
• CDMO
• Life Sciences
• Proven leadership of cross-functional teams and agency partners.
• Strong stakeholder management and communication skills.
• Experience with Salesforce, Marketo, Wrike and Power BI advantageous.