Director Marketing

Proclinical Staffing; Basel; Vor Ort; CHF 140.000 - 190.000; Vollzeit

Zusammenfassung

Proclinical Staffing is seeking a results-driven Director INB Campaigns to lead planning, execution, and optimization of integrated global marketing campaigns within Global Marketing Operations. This 1-year maternity cover role focuses on scaling flagship campaign frameworks to meet business platform needs, ensuring high-impact activation, operational excellence, and consistent delivery across channels.

The ideal candidate is a strategic yet hands-on marketing leader who excels at translating

Qualifikationen

• 7+ years of experience in marketing communications, event/tradeshow management, and content marketing within a B2B environment.
• Proven success in developing and executing integrated multi-channel marketing campaigns including digital content, webinars, events, and tradeshows.
• Leadership experience coordinating cross-functional stakeholders, managing external vendors, tracking budgets, and delivering multiple projects.

Aufgaben

• Develop, execute, and monitor global marketing campaigns across events, webinars, and content initiatives.
• Ensure alignment across Strategic Marketing, Sales, Digital Marketing, and Branding for consistent, high-quality campaign delivery.
• Oversee end-to-end execution of events, conferences, tradeshows, customer engagements, and site visits.
• Manage budgets for Marketing Operations channels and events.
• Drive operational excellence through collaboration, process optimization, and standardization.
• Coordinate with Strategic Marketing to align content and collateral with campaign intent.
• Support organization of site openings, key customer events, site tours, and videography/photography projects.
• Implement media plans and messaging in collaboration with Branding & Advertising and PR service providers.
• Develop and roll out SOPs for marketing operations.
• Build strong relationships and collaborate with other Global Marketing departments and stakeholders.

Kenntnisse

Leadership

Cross-functional coordination

Communication

Data analysis

Problem-solving

Creativity

Stakeholder management

Ausbildung

Bachelor's degree in Marketing/Communications/Science/Engineering

MBA or business training (advantage)

Tools

Wrike

Salesforce

Marketo

Power BI

Microsoft Office Suite

SharePoint

Forms

Jobbeschreibung

Are you a marketing leader who thrives on turning big ideas into high-impact global campaigns that drive measurable business growth?

Proclinical is seeking a results-driven Director INB Campaigns to lead the planning, execution, and optimization of integrated marketing campaigns within Global Marketing Operations. This 1-year maternity cover role focuses on scaling and tailoring flagship campaign frameworks to meet business platform needs, ensuring high-impact activation, operational excellence, and consistent delivery across all channels.

The ideal candidate is a strategic yet hands-on marketing leader who excels at translating business priorities into measurable demand generation campaigns while leading cross-functional teams in a fast-paced environment.

Please note that to be considered for this role you must have the right to work in this location or hold an EU passport.

Responsibilities:

• Develop, execute, and monitor global marketing campaigns across events, webinars, and content initiatives to build awareness, generate leads, and drive engagement.
• Ensure alignment across Strategic Marketing, Sales, Digital Marketing, and Branding & Advertising for consistent, high-quality campaign delivery.
• Oversee end-to-end execution of events, conferences, tradeshows, customer engagements, and site visits to maximize commercial impact and experience quality.
• Manage budgets for Marketing Operations channels and events, ensuring transparency, control, and accurate tracking of spending.
• Drive operational excellence through collaboration, process optimization, and standardization.
• Coordinate with Strategic Marketing to align content and collateral with campaign intent, ensuring timely delivery of approved materials.
• Support organization of site openings, key customer events, site tours, and videography/photography projects.
• Implement media plans and messaging in collaboration with Branding & Advertising and public relations service providers.
• Develop and roll out Standard Operating Procedures (SOPs) for marketing operations.
• Build strong relationships and collaborate closely with other Global Marketing departments and stakeholders.

Key Skills and Requirements:

• Bachelor's degree in Marketing, Communications, Science, Engineering, or related field; MBA or business training is an advantage.
• Minimum 7 years of experience in marketing communications, event/tradeshow management, and content marketing within a B2B environment, preferably in pharma, biotech, or CDMO services.
• Proven success in developing and executing integrated multi-channel marketing campaigns, including digital content, webinars, events, and tradeshows.
• Leadership experience coordinating cross-functional stakeholders, managing external vendors, tracking budgets, and delivering multiple projects simultaneously.
• Strong communication, presentation, and interpersonal skills with a customer-focused mindset.
• Analytical, detail-oriented, and data-driven with problem-solving capabilities and creativity.
• Proficiency in Microsoft Office Suite, SharePoint, and Forms; experience with Wrike, Salesforce, and Marketo preferred; Power BI knowledge is a plus.
• Willingness to travel up to 20% domestically and internationally.
  

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