Marketing Content Specialist (m/w/d) – Flybotix

Jobsimmarketing; Vaud; Hybrid; CHF 70,000 - 90,000; Full time

Benefits offered by this job

Growth opportunities

Dynamic work environment

Impactful projects

Recognition as a top startup

Commitment to continuous learning

Job summary

A leading robotics company in Lausanne is seeking a skilled Content Marketing Specialist to create and optimize technical content about drones and robotics. The ideal candidate will have 5 years of experience in technical content creation, a strong B2B marketing background, and the ability to explain complex concepts clearly. You'll collaborate across departments and manage digital content strategies to enhance the company's position in the market. Join a dynamic, growing team that values your impact and continuous learning.

Qualifications

• 5 years of technical content creation experience, focusing on marketing.
• Experience in a technical, B2B, or industrial tech environment.
• Ability to communicate complex technical concepts clearly.

Responsibilities

• Produce high-quality technical content on drones and robotics.
• Develop content for social media and manage website content.
• Monitor content performance using analytics for optimization.

Skills

Technical content creation

B2B marketing

SEO optimization

Communication of complex concepts

Job description

Overview

We are seeking a highly skilled Content Marketing Specialist who can translate complex technical concepts into clear, engaging content for a professional audience. In this role, you will create and optimize content related to drones, robotics, automation, and solution-based technologies. This position is ideal for someone who enjoys both content creation and working within a cutting-edge technical environment. You will have the autonomy to drive content strategy across digital channels while collaborating closely with all departments of the organisation.

Responsibilities

• Technical Content Creation: Produce high-quality written content (case studies, blogs, whitepapers, website content, reports, user manuals) on topics related to drones, robotics, automation, hardware / software systems, and industrial technologies. Translate complex engineering or product details into clear, compelling content accessible to technical and non-technical audiences. Create SEO-optimized articles and landing pages to increase organic traffic and technical authority.
• Digital & Social Content: Develop technical and product-focused content for social media and other platforms. Manage and update website content using WordPress or Webflow, ensuring accuracy in technical product descriptions and specifications. Support product launches, campaigns, and webinars with relevant digital content.
• Graphic & Multimedia Production (nice to have): Create clear, professional visuals using Canva or Figma, such as diagrams, infographics, and feature highlights. Edit short-form video clips, demos, product walkthroughs, or test-flight footage for social media or product pages.
• Data & Performance Optimization: Monitor content performance using GA4 and platform insights to guide ongoing improvements. Optimize content based on analytics, user behavior, and SEO best practices.

Your profile

• 5 years of technical content creation experience, with a strong emphasis on marketing.
• Background in a technical, B2B, robotics, drone, or industrial tech environment.
• Demonstrated ability to communicate complex technical concepts clearly.
• Business savvy, understanding business priorities and the complexity of sales processes.
• Mother tongue English
• Comfortable working in a high-autonomy, high-variety role supporting multiple teams.

Nice-to-Have Technical Skills

• Understanding of UAV systems, flight controllers, sensors, robotics hardware, automation software, or industrial control systems.
• Experience writing for technical audiences (engineers, operators, industrial decision-makers).
• Experience creating content around hardware products, electrical systems, or mechanical devices.
• Ability to script or storyboard product demo videos.

Why us?

• Evolution in a dynamic, fast-growing and exciting environment.
• Have measurable impact in the innovative projects that matter.
• Work with passionate, talented and committed teammates in a reasonably sized team.
• Be part of a recognised robotics company, Swiss scale-up. Consecutively rewarded as Swiss Top 100 Start-up and no 1 robotics start-up company 23/24
• Ensure your growth and profit from continuous learning.
• Be part of where humans are important!
• Be impactful in a small team.

About us

Welcome to Flybotix, where innovation meets safety and efficiency. We believe that indoor inspections should be safe and cost-effective. We’re dedicated to minimizing human exposure to hazardous environments while boosting efficiency. With our ASIO drone and software, we’ve transformed confined space inspections. ASIO allows for over 20 minutes of visual inspection in the field, keeping humans out of harm’s way. We’ve doubled the flight time compared to our closest competitor, replacing complex helicopter mechanisms with innovative technology. We serve a range of industries globally, including sewer management, hydro power plants, oil & gas, maritime, and chemical plants. Our ASIO drone offers unmatched flight time, making your inspections efficient and reliable. Join us in revolutionizing the future of industrial inspections, prioritizing safety and efficiency!

We are a passionate, ambitious, and respectful team, where our impact counts. We work hard and know each other beyond first names. We create and succeed whilst working mostly in our office based close to Lausanne. We grow and look forward to having more amazing people!