MARKETING ADVISOR – BOARD LEVEL

HEADS FOR BRANDS - Executive Retail & Brands Consulting; Zug; On-site; CHF 180,000 - 300,000; Full time

Job summary

DANNEMANN Group in Switzerland is seeking an experienced marketing professional to provide strategic guidance to the Group CEO and the Board, with the prospect of joining the Board of Directors in the future. The role combines high-level brand stewardship with advisory responsibilities across international markets.

You will serve as a sparring partner on brand development, consumer understanding, and portfolio strategy, bringing an external premium FMCG perspective.

Qualifications

• Master's in Business Administration with a focus on marketing.
• Proven international marketing leadership in premium consumer goods.
• Experience presenting at senior management levels and influencing strategy.

Responsibilities

• Provide strategic sparring to the Group CEO, Board and Group Management Team on brand development, portfolio strategy and long-term marketing effectiveness.
• Challenge and strengthen the marketing agenda in line with corporate strategy.
• Incorporate external perspectives from premium FMCG sectors into key decisions and projects.
• Strengthen brand positioning, target groups and premium proposition within regulated categories.
• Understand the link between consumer insights, market activation, trade marketing and sales channels.
• Participate in meetings and strategic projects with focus on advisory input (non-executive).

Skills

Strategic marketing leadership

Executive stakeholder management

Brand development

Consumer insights

Board level advisory exposure

English fluency

Education

Master's in Business Administration (marketing focus)

Job description

Our customer, the DANNEMANN Group, is a Swiss family-owned company with a heritage in tobacco expertise dating back to 1864. Its passion and dedication have made it a leading global manufacturer of cigarillos. With a long-term business perspective, the company continually strives to innovate and improve the quality of its products. Its goal is to build strong brands for premium cigarillos. To achieve this, it invests in the right people, brands and opportunities. More than 5,000 dedicated team members around the world focus on a shared mission:

"smiling consumers, loyal to our brands".

We are looking for an experienced marketing professional to provide strategic advice to the Group CEO and the Board with the prospect of joining the Board of Directors in the future.

MARKETING ADVISOR - BOARD LEVEL

What you'll be doing

• Strategic sparring partner to the Group CEO, the Board and the Group Management Team on brand development, consumer understanding, portfolio strategy and long-term marketing effectiveness
• Continuously challenging and strengthening the DANNEMANN Group's marketing agenda in line with the corporate strategy
• Incorporating an external perspective from the premium FMCG sector and regulated categories into important marketing decisions and selected strategic projects
• Strengthening brand positioning, target groups and premium proposition, taking into account increasingly restrictive operating conditions
• Understanding the interplay between consumer understanding, market activation, trade marketing, sales and retail
• Participating in selected meetings and strategic projects with a focus on advice and guidance (non-executive)

What we're looking for

• Master's in Business Administration, ideally with a focus on marketing
• Many years of international marketing and management experience in the premium consumer goods sector with an impressive track record in developing and positioning strong brands
• In-depth understanding of consumers, portfolio strategy, trade marketing and sales channels, and ideally experience in regulated or advertising-restricted categories
• Strategic and commercial acumen and the ability to distill complex issues down to the essentials and present them convincingly at senior management level
• Self-confident, principled and independent individual with no conflicts of interest, who openly and respectfully questions and accepts other points of view
• Curiosity, pragmatism and enthusiasm for collaboration, as well as a positive attitude and sense of humor
• Experience on a Board of Directors or Advisory Board is an advantage
• No longer active in an operational role and initially available for approximately 15 to 20 days per year with meetings in Switzerland
• Fluent in written and spoken English