Manager, Strategic Accounts Marketing

VF International S.a.g.l.; Kreis Stabio; On-site; CHF 120,000 - 180,000; Full time

Job summary

The North Face, part of VF Corporation, is seeking a strategic marketer to develop and execute marketing strategies across Strategic Accounts in EMEA, translating brand priorities into account-specific plans across digital and physical touchpoints.

You will lead cross-functional teams, manage budgets, drive omnichannel initiatives, and turn consumer insights into growth opportunities with retail partners, ensuring on-brand activations and measurable results.

Qualifications

• 5–7 years in marketing, ideally Strategic Account/Trade/Retail or Consumer Marketing.
• Proven track record delivering marketing plans with major retail/wholesale/marketplace partners.
• Strong understanding of omnichannel marketing across retail, digital, media, content and activations.
• Strong commercial acumen and budget-management experience.
• Analytical mindset turning consumer and campaign insights into action and growth.
• Excellent communication, project-management and cross-functional leadership.
• Fluent English; additional European languages are advantageous.

Responsibilities

• Own the Strategic Accounts strategy and deliver annual and seasonal marketing plans for each account.
• Lead integrated go-to-market with omnichannel activation (retail, digital, media, content).
• Shape strategic partnerships with Sales and Merchandising to turn priorities into joint plans with retailers.
• Maximise marketing investment by managing the Strategic Accounts budget for high-impact opportunities.
• Deliver measurable results by tracking performance and aligning internal teams and agencies.

Skills

Strategic marketing

Account/retail marketing

Omnichannel marketing

Budget management

Analytical mindset

Communication & leadership

Fluent English

Education

University degree in Marketing or Business

Job description

Let’s Talk About the Role

In this role, you will develop and execute marketing strategies across our Strategic Accounts in EMEA, strengthening brand relevance, driving consumer engagement and supporting sustainable commercial growth. You will translate The North Face brand and category priorities into compelling, account-specific marketing strategies and consumer experiences across digital and physical touchpoints. You will work at the centre of a cross-functional network of Sales, Brand Marketing, Product, Merchandising and our Retail Partners, connecting brand strategy, consumer insights and commercial opportunities.

How You Will Make a Difference

You will:

• Own the Strategic Accounts strategy:Own the Strategic Accounts strategy:Own the Strategic Accounts strategy: Build and deliver annual and seasonal marketing plans for each account, ensuring every activation is on-brand and relevant to the partner.
• Lead integrated go-to-market:Lead integrated go-to-market:Lead integrated go-to-market: Drive omnichannel plans across retail, digital, media, content and activations, with consumer-first storytelling that builds brand equity, recruits new consumers and converts.
• Shape strategic partnerships:Shape strategic partnerships:Shape strategic partnerships: Partner with Sales and Merchandising to turn business priorities and consumer insights into joint plans with key retailers, influencing their priorities and unlocking new growth opportunities.
• Maximise marketing investment:Maximise marketing investment:Maximise marketing investment: Manage the Strategic Accounts budget and allocate it to the highest-impact brand and business opportunities.
• Deliver measurable results:Deliver measurable results:Deliver measurable results: Track consumer, campaign and sales performance, turn insights into clear actions, and align internal teams, partners and agencies to deliver.

Skills for Success

We are looking for a strategic, consumer-focused and commercially minded marketer who can combine long-term thinking with strong execution. You will bring:

• Five to seven years of relevant marketing experience, ideally within Strategic Account, Trade, Wholesale, Retail or Consumer Marketing; experience in the outdoor, sporting goods, fashion or lifestyle industry is highly desirable.
• A proven track record of developing and delivering marketing plans with major retail, wholesale or marketplace partners, backed by a strong understanding of omnichannel marketing across retail, digital, media, content and consumer activations.
• Strong commercial acumen and budget-management experience, with the ability to connect marketing strategy and investment to brand and business growth.
• An analytical mindset, turning consumer, campaign and commercial insights into action, combined with a strong understanding of consumer and cultural trends.
• Excellent communication, project-management and relationship-building skills, with experience leading complex cross-functional projects and the ability to influence and align multiple stakeholders.
• Fluent English; additional European languages are an advantage.
• A university degree in Marketing, Business or a related field, or equivalent professional experience.
• A genuine passion for The North Face, exploration and the outdoor lifestyle.

What’s in It for You

Join a brand that inspires people to explore and is committed to protecting the places where we live, play and operate. As part of VF Corporation, you will join an international environment where collaboration, curiosity and different perspectives are valued. You will have the opportunity to work with one of the world’s most recognised outdoor brands and help shape how The North Face shows up with some of its most important retail partners.

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, enabling everyone to bring their authentic selves to work every day.

VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].

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With 40 years in the outdoor industry, The North Face® is the premier supplier of authentic, innovative and technologically advanced exploration apparel, footwear, equipment and accessories. We look for employees who help us stay on the cutting edge with their creativity and innovation. We are an Equal Opportunity Employer.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.