Lead - DTC & DMS Retail Marketing, EMEA

On; Zürich; Vor Ort; CHF 180.000 - 260.000; Vollzeit

Zusammenfassung

On is seeking a Lead of DTC & DMS Retail Marketing for Europe, Middle East and Africa to shape a unified regional strategy and protect our brand across DMS, DTC, B2B and concessions. You will build a digitally enabled, high-performing team and deliver a seamless consumer experience while driving accelerated growth across the region.

You will translate global vision into local activation, lead NSO programs end-to-end, and collaborate across Global, Sub-Regional, and distributor partners to

Qualifikationen

• 8-10 years of progressive retail marketing experience in premium commercial, lifestyle, or sportswear sectors.
• Strategic campaign leadership translating global visions into local retail activations.
• Experience across owned DTC, partner stores (DMS), wholesale, or franchise models.
• Strong stakeholder leadership and ability to develop talent with clear roadmaps.
• Commercial acumen with data insights and budget management.
• Experience in high-growth, matrixed organizations and digital store technology.

Aufgaben

• Lead the DTC & DMS retail marketing across EMEA; bridge global vision and regional execution.
• Direct retail marketing strategy for NSOs; create high-impact opening programs and roadmaps.
• Own regional activations; adapt global toolkits for local markets and priority cities.
• Develop RM internal communications; deliver launch toolkits and seasonal alignment.
• Collaborate with Global, Sub-Regional, and DMS teams to scale brand ambitions.
• Oversee regional tooling and budgets with Production, VM, and Global counterparts.
• Mentor and foster a high-performing, inclusive RM team with clear roadmaps.

Kenntnisse

Leadership

Retail marketing experience

Multi-channel expertise

Budget management

Stakeholder management

International experience

Jobbeschreibung

Welcome to On! As one of the world’s fastest-growing premium sportswear brands, we’re redefining performance through pioneering technology, bold innovation, and a commitment to sustainability.

As our Lead of DTC & DMS Retail Marketing for EMEA, you will shape an interconnected, future-ready retail community—one that champions a unified regional strategy, elevates and protects our brand across every touchpoint (DMS, DTC, B2B, and concession), and sets new standards for consistency and excellence. This role leads the shift from reactive execution to proactive, strategic impact—embedding innovation, organisation, and shared expertise at the heart of how we operate, while redefining collaboration with global and sub-regional partners. You will build a digitally enabled, high-performing team of retail experts and brand ambassadors, delivering a seamless, elevated consumer experience and driving accelerated growth across the region.

Your mission

• As the Lead of DTC & DMS Retail Marketing across EMEA, you will be the program manager of On's physical brand presence across the region. You will bridge the gap between global vision and regional execution, ensuring that every consumer interaction within our bricks and mortar fleet, represents ONs brand vision.
• Leading a reset on how we plan, communicate and execute our retail marketing strategy across current and future locations and key direct to consumer projects. You will lead with a premium consumer mindset, considering regional nuances to incorporate our global brand vision across EMEA across both owned and distributor business models, driving consistency, buzz and an elevated experience.
• Pioneer New Store Openings (NSOs): Direct the retail marketing strategy and end-to-end delivery for our DTC & DMS expansion program, creating high-impact opening programs and seamless operational roadmaps from store handover to launch.
• Orchestrate Regional Activations: Own the rolling EMEA retail marketing calendar, adapting global campaign toolkits to land locally resonant activations across priority cities and emerging markets.
• Establish & development of RM Internal Communications: Streamline team workflows and channel comms, delivering best-in-class launch toolkits and seasonal alignment across a complex matrix of store formats and distributor partners.
• Drive Cross-Functional Excellence: Serve as the strategic bridge between Global, Sub-Regional, and DMS teams, leveraging strong influence and collaboration to scale global brand ambitions across EMEA.
• Manage Regional Tooling & Budgets: Oversee regional retail marketing allocations, optimizing tool production and campaign execution in close partnership with Production, VM, and Global counterparts.
• Empower Team: As a Lead in the RM team you’re expected to support, mentor, and foster a high-performing, inclusive team, establishing clear roadmaps and scalable ways of working.

Your story

• Typically we look for around 8-10 years of progressive retail marketing experience, including senior managerial roles leading multi-channel or multi-site environments within premium commercial, lifestyle, or sportswear sectors.
• Strategic Campaign Leadership: Proven track record of translating global brand visions into locally compelling retail activations that elevate consumer engagement and drive business growth.
• Multi-Channel Expertise: In-depth understanding of owned DTC, partner stores (DMS), wholesale, or franchise models, with the agility to adapt brand expression while maintaining premium standards.
• International Perspective: Demonstrated experience navigating diverse international markets (prior exposure to Europe, GCC, or broader EMEA sub-regions is highly valued).
• Stakeholder & Team Leadership: Exceptional communication and influencing skills with a demonstrated passion for developing talent, setting clear roadmaps, and leading high-trust teams.
• Commercial Acumen: Ability to leverage data, consumer insights, and market trends to manage budgets effectively and maximize campaign ROI.
• Prior experience in high-growth, matrixed organizational structures.
• Familiarity with digital integration and modern retail technology platforms in physical stores
• Spirit: You embody On’s 5 Spirits (explore our careers page to learn more!)

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.