Law and Policy Outreach Associate

International Committee of the Red Cross; Genf; On-site; CHF 40,000 - 48,000; Full time

Job summary

The International Committee of the Red Cross (ICRC) invites applications for a one-year Traineeship as a Law and Policy Outreach Associate in Geneva. The role supports digital outreach, content creation, and events to promote humanitarian law and policy discussions.

You will work under supervision with the Law and Policy Outreach Advisor and collaborate across the unit. Requirements include an advanced degree in a relevant field, 1–2 years in digital media, and strong English writing skills;

Qualifications

• Advanced university degree in Communications, International Relations, Journalism, Marketing, Media or another relevant field.
• 1–2 years of experience in digital media and communications.
• Proficiency in English; knowledge of additional languages is a plus.

Responsibilities

• Support digital outreach strategy implementation and social media campaigns.
• Maintain newsletters via HubSpot and LinkedIn; edit and email content.
• Develop and publish content on web platforms and organize events and promotions.

Skills

Digital media

Content creation

Social media

Video editing

English proficiency

Education

Advanced degree in communications/IR/journalism/marketing

Tools

Adobe Creative Suite

Canva

HubSpot

Mailchimp

Google Analytics

Tableau

Job description

Since 1863, the International Committee of the Red Cross (ICRC) has worked to preserve human dignity and relieve suffering caused by war and armed violence.

In collaboration with our Red Cross and Red Crescent partners around the world, we do everything we can to deliver life-saving aid, reconnect families and locate missing people - helping those who need it most, regardless of who they are and what side of the front line they are on.

We engage with authorities and armed forces on all sides, often confidentially, pressing for access to detainees to improve their living conditions and urging compliance with international humanitarian law to protect non-combatants, including from digital threats.

Purpose of the Role

The Law and Policy Outreach Unit is offering a one-year paid traineeship as an Associate, entailing the following tasks: internal and external communications planning, digital content marketing, web editing and publishing, and contact and information management.

The Associate will work under the supervision of the Law and Policy Outreach Advisor and in close collaboration with other team members.

About the Law and Policy Outreach Unit

Within the International Law, Movement and Partnerships Department (LMP), the Law and Policy Outreach Unit leads the ICRC's online and onsite outreach to law and policy circles in support of influencing key actors and decision-makers on humanitarian issues. It brings together multidisciplinary outreach capacities, encompassing the Humanitarian Law and Policy blog, work on online platforms, onsite and online events, and digital promotion strategies.

Relying on the expertise and substance developed within the broader Department, the unit:

• offers platforms to position and promote the ICRC's law and policy content (including the International Review of the Red Cross website, the IHL in Action website and the How Does Law Protect in War? Online Casebook website);
• fosters debate on law and policy through the Humanitarian Law and Policy blog and the organization of thematic events with a global reach;
• offers digital tools and communication advice to promote the ICRC's law and policy publications, events and initiatives through digital means (the monthly Law and Policy newsletter, the thematic Law and Policy newsletter, the quarterly internal LMP in Touch newsletter, and social media campaigns);
• develops and maintains solid expertise in organizing onsite and online events, providing guidance on events designed to foster debate on IHL, other relevant norms and related policies and positions, including those dealing more broadly with humanitarian action.

Main Duties & Responsibilities

Reporting to the Law and Policy Outreach Advisor, under the overall supervision of the Head of Unit, the Law and Policy Outreach Associate will support the implementation of the Law and Policy digital outreach strategy. The Associate will also maintain and develop the Law and Policy Outreach Unit's digital outreach tools and support the promotion and production of its activities and events throughout the year.

Supporting and implementing the Law and Policy digital outreach strategy

• Digital marketing campaigns and communication plans. Support the development and implementation of targeted digital marketing campaigns on LinkedIn (and other social media if needed). This includes drafting campaign content, adapting messaging and visuals to target audiences, and coordinating inputs and approvals with relevant colleagues. Design and implement communication plans for the unit's activities (and, at times, for activities of the International Law, Movement and Partnerships Department) by creating promotional content such as emails, social media posts and graphics.
• Social media and content creation. Maintain and expand the unit's social media accounts, assessing and building on the best strategies for reaching key target audiences. Liaise with the unit's Graphic Designer, the Digital Communications Unit and other relevant departments to promote the unit's activities through ICRC social media channels. Create and curate content that promotes blogs, events and activities and also advocates for international humanitarian law (IHL) as a whole. Keep the accounts active, engaging and growing by sharing relevant updates, insights and resources on IHL and the broader humanitarian sector.
• Audiovisual production. Support the production of audiovisual content by filming interviews, events and other footage, following agreed storylines, technical requirements and visual identity guidelines.

Maintaining and developing the unit's digital outreach tools

• External and internal newsletters. Gather, edit and send regular newsletter content through HubSpot and on LinkedIn.
• Digital marketing: mailing. Contribute to editing and emailing content as needed, such as the Humanitarian Law and Policy blog. Support the development and implementation of a segmentation approach for the subscriber base, working closely with the Digital Unit and other key units on email campaign strategies and engagement.
• Contact database. Regularly update the unit's mailing list and map its audience so the unit can engage efficiently with specific target groups. Help develop the contact database.
• Law and Policy web platforms. Keep the web platforms regularly updated by creating, editing and publishing content.
• Humanitarian Law and Policy blog. Ensure the efficient preparation and dissemination of blog content, and help the Editor-in-Chief build the blog's audience and stimulate engagement.
• International Review of the Red Cross. Assist with producing promotional materials for each edition of the Review, including related events and their promotion.

Promotion and production support for LMP events

• Enhance the visibility of LMP events by developing external and internal communication strategies.
• Support the overall organization of events by planning and running promotional campaigns, in close collaboration with other ICRC units and partner institutions.
• Collaborate with Communications and other units to create promotional content for events and activities, including taking photos.

Required Profile & Skills

• Advanced university degree in Communications, International Relations, Journalism, Marketing, Media or another relevant field.
• A minimum of 1 year to a maximum of 2 years of previous work experience (including internships) is required.
• Demonstrated experience in digital media and communications, in particular digital marketing, social media content development and audiovisual production.
• Demonstrated experience with design and video editing tools such as Adobe Creative Suite and Canva.
• Availability for the full one-year assignment.
• Keen interest in international humanitarian law and/or humanitarian action, as well as in digital communication and technologies.
• Excellent written and verbal communication skills, with the ability to create compelling, concise content for different digital platforms.
• Strong analytical and organizational skills.
• Initiative and the ability to work autonomously while juggling multiple tasks.
• Proven ability to work as part of a team in a multicultural environment.
• Proficiency in English.
• Knowledge of other languages, particularly French, Arabic or Spanish, is an advantage given the ICRC's global audience.
• Experience with email campaigns and analytics tools such as Google Analytics or Tableau is an advantage.
• Experience with contact management tools such as HubSpot or Mailchimp is an advantage.
• Experience with web content management systems and web development is an advantage.

Additional Information

• Activity rate: 100%
• Length of Assignment: 12 months
• Visa/permit: Legitimation Card - Provided
• Gross Monthly Salary: CHF 3'934 (paid in 13 installments)

Please note: This traineeship is open to candidates with a maximum professional experience of two years, of which no more than one year is in a full-time paid position after completion of studies.

The ICRC values diversity and is committed to creating an inclusive working environment. We welcome applications from all qualified candidates.

Are you ready to explore the next chapter of your career?

At the ICRC, we value impact, collaboration, respect, and compassion. We seek candidates who demonstrate behaviors based on these shared values. For more information on the ICRC values, please visit this page.

The ICRC values diversity and is committed to creating an inclusive working environment. We welcome applications from all qualified candidates.

Job Family: Protection / Human Rights / IHL / Humanitarian Diplomacy / Detention

Contract Type: Traineeship

Title: Law and Policy Outreach Associate