IT Communications & Digital Content Specialist

avacone Switzerland; Basel; On-site; CHF 90,000 - 130,000; Full time

Job summary

avacone Switzerland is seeking a Senior IT Communications & Digital Content Specialist to lead editorial quality for IT content across the intranet and digital platforms. You will translate complex IT topics into clear, audience-focused communications and manage publishing workflows.

You will partner with IT leadership to craft strategic messages, drive transformation communications, and coach stakeholders on messaging and content quality. This is a senior, hands‑on role based in Basel.

Qualifications

• Bachelor's degree in Communications, Journalism, Digital Media, Marketing, Information Management, or equivalent experience.
• At least 5 years of relevant experience in digital/internal communications or editorial content development, with senior-level responsibility.
• Hands-on editorial experience: researching, writing, editing, and publishing content.
• Ability to translate technical IT content into clear, audience-focused materials.
• Excellent English writing, editing, proofreading, and verbal communication skills.
• Experience managing intranet or website content via CMS.

Responsibilities

• Own the editorial quality of IT content across the intranet and digital platforms.
• Research, write, edit, publish IT strategy content and announcements.
• Translate technical input into clear, audience-focused articles and updates.
• Maintain an editorial calendar and coordinate SME contributions.
• Review stakeholder contributions for clarity and consistency.
• Audit content for accuracy and remove outdated information.
• Apply accessibility and usability best practices.
• Maintain metadata and content structures for searchability.
• Manage intranet requests and publishing workflows.
• Develop and maintain content governance documentation.
• Support IT leadership communications and project messaging.
• Collaborate with corporate communications to align IT messaging.

Skills

Editorial writing

Stakeholder management

IT communications

English writing

Research and editing

Content governance

Editorial strategy

Education

Bachelor's degree in Communications/Digital Media/Marketing or related field

Tools

SharePoint

Content Management System (CMS)

Intranet publishing

Job description

We are seeking a Senior IT Communications & Digital Content Specialist with strong editorial expertise, excellent English, and proven experience in an IT or technology environment. Reporting to IT Management, you will take ownership of IT communications and digital content, from identifying relevant topics and shaping key messages to writing, editing, publishing, and evaluating their impact. This senior role requires substantial hands‑on editorial experience, sound judgment, and the ability to translate complex technical information into clear, engaging, and useful communications for diverse audiences. You will lead the editorial development of the IT intranet presence, support strategic communication and transformation initiatives, and advise IT leaders and stakeholders on messaging, content quality, and effective digital communication. You will work independently, proactively identify communication needs, and ensure consistently high editorial standards across relevant channels.

Key Responsibilities

Digital Content & Editorial Management — Approximately 60%

• Take ownership of the editorial quality, accuracy, and relevance of IT content across the corporate intranet and other approved digital platforms.
• Research, write, edit, and publish original content covering IT strategy, transformation initiatives, technology services, and organizational priorities.
• Translate technical input from IT specialists into clear, audience-focused articles, announcements, service updates, and guidance.
• Develop and maintain an editorial calendar, proactively identifying topics and coordinating contributions from subject matter experts.
• Apply editorial judgment to content structure, tone, messaging, and suitability for each audience and channel.
• Review and substantively edit stakeholder contributions to ensure clarity, consistent language, and alignment with communication objectives.
• Regularly audit content, resolve inconsistencies, and coordinate updates or removal of outdated information.
• Apply accessibility, usability, and digital publishing best practices.
• Maintain metadata and content structures that support search, discoverability, and relevant notifications.
• Manage requests received through the intranet and webmaster mailbox, assessing priorities and advising on appropriate content solutions.
• Develop and maintain publishing workflows, editorial guidelines, and content governance documentation.

IT Communications & Stakeholder Advisory — Approximately 40%

• Support IT Management in planning and delivering communications aligned with IT strategy, priorities, and key initiatives.
• Independently draft and refine leadership messages, project communications, change announcements, newsletters, and other internal communication materials.
• Work closely with IT leaders, project teams, and technical experts to identify communication needs and develop clear, consistent messages.
• Develop communications for technology rollouts, service changes, and IT transformation initiatives, helping employees understand their impact and required actions.
• Advise senior stakeholders on audience needs, messaging, tone, channel selection, and timing.
• Coordinate communication plans and approval processes to ensure timely and consistent delivery.
• Collaborate with corporate communications colleagues to align IT messaging with wider business communications.
• Support communication projects across the IT organization and wider business.
• Monitor content engagement and communication effectiveness, using findings to improve future content and channel performance.

Requirements

Required Qualifications

• Bachelor's degree in Communications, Journalism, Digital Media, Marketing, Information Management, or a related discipline, or equivalent professional experience.
• At least 5 years of relevant experience in digital communications, internal communications, editorial content development, or a comparable role, with demonstrated senior-level responsibility.
• Substantial hands‑on editorial experience, including researching, writing, substantively editing, and publishing original content.
• Proven experience working within or supporting an IT or technology organization, with the ability to understand technical topics and communicate them accurately.
• Excellent English writing, editing, proofreading, and verbal communication skills, with the ability to produce publication‑ready content independently.
• Experience managing corporate intranet or website content through a Content Management System (CMS).
• Strong editorial judgment and the ability to adapt complex information for technical and non‑technical audiences.
• Proven ability to advise senior stakeholders and work effectively with subject matter experts, constructively challenge unclear input, and improve content quality.
• Strong planning and organizational skills, with the ability to manage multiple priorities and deadlines independently.
• High attention to detail and a strong commitment to accuracy and consistency.

Preferred Qualifications

• Experience communicating IT transformation, digital workplace initiatives, technology adoption, or organizational change.
• Experience developing editorial calendars, communication plans, and content governance frameworks.
• Familiarity with SharePoint or similar enterprise content and collaboration platforms.
• Knowledge of web accessibility standards, usability principles, and search optimization.
• Experience using analytics and engagement data to evaluate and improve communications.
• Experience working in an international organization with diverse stakeholder groups.

Key Competencies

• Editorial ownership and sound judgment
• Excellent English writing and storytelling
• Technical understanding and audience-focused communication
• Digital content management expertise
• Senior stakeholder advisory and relationship management
• Independent planning, prioritization, and execution
• Analytical thinking and continuous improvement
• Collaborative, service-oriented approach

What We Offer

• Opportunity to take ownership of editorial content and communications within an international IT environment.
• Exposure to strategic IT transformation and technology initiatives.
• Close collaboration with IT leaders, technical experts, and communication professionals.
• Opportunity to improve how employees understand and engage with IT services and initiatives.
• A collaborative and supportive working culture.
• A long-term assignment based in Basel, Switzerland.