Head of Growth

Lever, Inc.; Schweiz; Remote; CHF 180,000 - 260,000; Full time

Benefits offered by this job

Fully remote

Ownership of European growth P&L

Autonomy and fast-paced testing

Growth team leadership

Job summary

Lever, Inc. is seeking a Head of Growth for Europe to own the DTC and Shopify growth engine across key European markets, including profitability and expansion.

You will manage paid media, creative strategy, landing-page optimization, and structured experimentation while collaborating with operations and sales teams. This remote role offers autonomy, a fast-paced testing environment, and the opportunity to build a small growth team as European revenue scales.

Qualifications

• 3+ years hands-on experience in DTC growth, performance marketing, paid acquisition, or e-commerce.
• Experience managing paid media campaigns and budgets across Meta, Google, TikTok or comparable channels.
• Proven ability to build and optimize landing pages, funnels, offers, and complete acquisition journeys.
• Strong creative strategy and understanding of what drives attention and conversion.
• Deep understanding of ROAS, CAC, LTV, conversion rate, AOV, and contribution margin.
• Experience using structured experimentation to test creative, audiences, offers, landing pages, and growth levers.
• Analytical, commercially minded, and autonomous with a bias toward action.

Responsibilities

• Own the full European DTC/Shopify growth engine and achieve ambitious YoY growth with profitable economics.
• Scale paid acquisition across Meta, Google, TikTok, and emerging channels.
• Lead creative growth strategy and develop high-performing advertising assets.
• Build and optimize landing pages, funnels, and offers; treat media, pages and offers as growth levers.
• Establish a structured experimentation program and scale successful tests.
• Monitor ROAS, CAC, LTV, conversion rate, AOV, and contribution margin; translate data into decisions.

Skills

DTC growth

Performance marketing

Paid media management

Commercial mindset

A/B testing

Analytics & data storytelling

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Landing page builders

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Growth based in Switzerland.

As Head of Growth – Europe, you will own the complete DTC and Shopify growth engine across key European markets, with direct accountability for profitable revenue growth. You will combine performance marketing, creative strategy, landing-page optimization, offer development, and rigorous experimentation to build a scalable growth system. This is a highly hands‑on role for a builder who is comfortable running campaigns, creating and testing assets, analyzing performance, and making rapid decisions. You will have full ownership of the European DTC growth P&L and the commercial levers that influence acquisition, conversion, retention, and contribution margin. You will work closely with operations, creative production, email/SMS, and wholesale teams while maintaining clear ownership of the growth agenda. As the business scales, you will have the opportunity to build a small, high‑performing team or network of specialist talent around the growth engine. This is a remote opportunity with significant autonomy, a fast pace of experimentation, and the scope to shape European expansion from the ground up.

Accountabilities

• Own the full European DTC/Shopify growth engine and take responsibility for achieving an ambitious 100% year-over-year channel growth target while maintaining profitable economics.
• Manage and scale paid acquisition across Meta, Google, TikTok, and emerging channels, continuously identifying new audiences, creative angles, channels, and opportunities for profitable growth.
• Lead creative growth strategy by developing concepts, briefing creative production, and iterating high-performing advertising assets designed to capture attention and drive conversion.
• Build, launch, and continuously optimize landing pages, conversion funnels, and commercial offers, treating media, pages, and offers as interconnected growth levers.
• Establish a structured experimentation program covering creative, audiences, offers, landing pages, and other elements of the customer journey, rapidly scaling successful tests and discontinuing underperforming approaches.
• Own and monitor core growth metrics including ROAS, CAC, LTV, conversion rate, AOV, and contribution margin, translating performance data into clear commercial decisions.
• Analyze the complete customer journey and develop repeatable growth systems rather than optimizing individual campaigns in isolation.
• Collaborate closely with operations, creative production, email/SMS, wholesale, and other teams while retaining full ownership of the European DTC growth P&L.
• Use AI and automation extensively to accelerate creative production, copy development, landing‑page creation, reporting, analysis, and operational workflows.
• Build and lead a small, high-output growth team or trusted network of specialists as European revenue expands.
• Maintain a clear testing cadence and ensure there is always a pipeline of new opportunities, hypotheses, and growth initiatives to develop the next winning combination.
• Provide clear visibility into what is working, what is underperforming, what is being tested next, and how each decision impacts the overall P&L.

Requirements:

• 3+ years of hands‑on experience in DTC growth, performance marketing, paid acquisition, or e‑commerce, ideally within consumer brands.
• Demonstrated experience personally managing paid media campaigns and budgets across platforms such as Meta, Google, TikTok, or comparable channels.
• Proven ability to build and optimize landing pages, funnels, offers, and complete acquisition journeys rather than focusing solely on media buying.
• Strong creative strategy capabilities, with the ability to develop advertising concepts and understand what drives both attention and post‑click conversion.
• Deep understanding of growth metrics including ROAS, CAC, LTV, conversion rate, AOV, and contribution margin, with the ability to connect individual campaign performance to overall business economics.
• Demonstrated experience using structured experimentation to test creative, audiences, offers, landing pages, and other growth levers.
• Strong commercial mindset and a clear focus on profitable, sustainable growth rather than revenue growth alone.
• Comfortable using AI as a daily productivity and growth tool for creative development, copywriting, landing pages, reporting, automation, and workflow optimization.
• Highly hands‑on and execution‑oriented, with a willingness to work directly inside advertising platforms, page builders, analytics tools, and spreadsheets.
• Comfortable operating with significant autonomy and ambiguity, taking ownership and acting quickly based on data and results.
• Strong analytical and problem‑solving skills, combined with curiosity about consumer psychology, creative performance, and growth mechanics.
• Low‑ego, proactive approach with a strong bias toward action, learning, iteration, and continuous improvement.
• Excellent written and verbal communication skills, with the ability to clearly articulate strategies, learnings, results, and recommendations.
• Experience launching or scaling DTC brands across European markets, including adapting language, pricing, offers, and creative to local audiences, is highly valuable.

Benefits:

• Fully remote position with significant flexibility and autonomy.
• Full ownership of the European DTC growth P&L and the opportunity to directly influence business performance.
• Broad builder's scope covering paid media, creative strategy, landing pages, funnels, offers, experimentation, and growth systems.
• Opportunity to work across multiple European markets and play a key role in international expansion.
• Freedom to test, iterate, and move quickly with direct ownership of growth decisions.
• Opportunity to build and lead a high‑performing growth team or specialist network as the business scales.
• Hands‑on exposure to the full DTC customer journey and the commercial levers that drive profitable growth.
• Opportunity to work in an AI‑enabled, experimentation‑driven environment where new technologies and approaches are actively embraced.
• Significant scope for professional growth and strategic influence as the European business expands.