Growth Marketing Manager

TomFit Health Training; Dübendorf; Vor Ort; CHF 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

On-site in Zürich Stettbach

Entrepreneurial culture

Zusammenfassung

TomFit Health Training in Zürich is hiring a hands-on Growth & Marketing Specialist to own content and performance across channels, with AI-powered optimization. You’ll craft reels, posts and campaigns, and drive CAC down while scaling membership.

You’ll work on-site in Zürich Stettbach, collaborating with a small team to build AI-first marketing processes and a data-driven CAC dashboard that guides decisions and growth across our gyms and studios.

Qualifikationen

• Hands-on growth or performance marketing experience with results to show.
• Proven ability to create content that performs: concept, script, and ship reels/posts.
• Fluency with paid channels (Meta, Google) and data-driven CAC mindset.
• Strong understanding of AI tools and accelerators in marketing.

Aufgaben

• Social & content: own the content calendar and produce reels, posts, stories.
• Growth across the funnel: plan/run organic and paid campaigns across channels.
• Performance & optimisation: track CAC, optimise reach/conversion, run experiments.
• Community: grow and nurture online presence and studio-based members.
• Lifecycle & retention: support onboarding, engagement, and retention journeys.
• Automate with AI: use AI tools/agents to automate content, campaigns, and reporting.

Kenntnisse

Growth marketing

Content creation

Paid channels

Data-driven CAC

AI marketing tooling

German fluency

English fluency

Tools

Meta Ads

Google Ads

Analytics tools

Jobbeschreibung

We're TomFit, an AI-native physical health provider, building our own training machine and studios, scaling out of Zürich. We combine a new kind of strength training machine, the TomBot, with a software platform and AI to let people create, execute, and monitor a personal training regime that actually adapts to them. A deeply integrated diagnostics capability lets us tailor every exercise to the user for highly targeted, effective, and efficient training. As a small, multi-disciplinary team of 25 across engineering, product, and operations, we currently run three hubs with more than a dozen machines deployed - and we are scaling to ten studios across Zürich in the next 12 months. We take a pragmatic, dynamic, and data driven approach to building and scaling an AI-native health company. The machine exists. The platform exists. The studios are opening. Now we need to fill them - by reaching the right people, telling a story worth their attention, and turning it into members who stay. That is where you come in. Do you want to do more than just run campaigns - and actually understand what you're marketing? Do you have an eye for good content - video, photo, or text - and know how to tell a story that sticks? Do you thrive in a small team with big ambitions? Then this is for you. You'll own how TomFit grows - from the first time someone sees us on their feed to the moment they walk into a studio and stay. You'll get close to the product and to our members, feel first-hand what actually makes people train, and turn that into stories worth their attention - no empty buzzwords, real moments from real training. You are equally at home writing a hook for a reel and optimizing performance through a data driven approach with a CAC dashboard: creative enough to make content people genuinely want to watch, and rigorous enough to know what it costs to win a member and how to bring that number down. Above all, we are an AI-first organisation - and we want you to help us build it. A core part of this role is automating our performance marketing process end to end with the latest AI tools, so a small team can produce more, test faster, and punch well above its weight.

What you'll do

• Social & content: own the content calendar and produce reels, posts, and stories that build the TomFit brand and community across our channels.
• Growth across the funnel: plan and run both organic and paid campaigns - from awareness to booked sessions - across Meta, Google, and emerging channels.
• Performance & optimisation: track and optimise CAC with a data driven approach, reach, and conversion; run experiments and double down on what works.
• Community: grow and nurture our community online and around the studios, turning members into advocates.
• Lifecycle & retention: support the journey beyond acquisition - onboarding, engagement, and retention - so members keep training and stay with us.
• Automate with AI and leverage the latest tools: help make TomFit a truly AI-first marketing organisation by automating the performance marketing process - content production, campaign management, and reporting - with the latest AI tools and agents.

A few things we'll need from you

• Hands-on growth or performance marketing experience with results you can walk us through - ideally in a health, fitness, consumer, subscription, or D2C context.
• Proven skill in creating content that performs: you can concept, script, and ship reels and social posts, not just brief them out.
• Fluency with paid channels (Meta, Google) and a genuinely data-driven approach to CAC, funnel, and conversion.
• A solid understanding of the latest AI tools and accelerators in the marketing domain - and genuine excitement about using them to automate and scale how marketing runs.
• Generally we work on-site in Zürich Stettbach. This is an on-site role because the product is physical: you will see members train, work in the studio, and iterate with the team in the room.
• Excellent spoken and written German and English.

What we offer

• An inspiring mission – we want to bring physical health to everyone
• The opportunity to own a core product layer end-to-end
• Short paths - no layers of process between an idea and something real people train with.
• Entrepreneurial spirit and a culture of trust
• Competitive compensation