Graduate, Digital Marketing

Restaurant Brands International; Luzern; Vor Ort; CHF 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Global paid parental leave

Telemedicine access

Mental wellness support

Zusammenfassung

Restaurant Brands International is seeking a Graduate, Digital Marketing to drive CRM programs in an international setting from our Luzern hub. You will coordinate with markets and agencies to plan and execute high-impact CRM initiatives across channels.

The role emphasizes analytics, lifecycle programs, and collaboration with regional teams to optimize customer engagement and revenue. Bachelor’s or Master’s degree and Swiss work authorization are required.

Qualifikationen

• Bachelor’s or Master’s degree with availability to start as soon as possible.
• Recent graduate with up to 1 year of professional experience in digital marketing.
• Process oriented with ability to work in a fast-paced, multi-stakeholder environment.
• Familiarity with project management tools (Monday.com, Airtable) and data analytics tools is a strong asset.
• Advanced knowledge of Microsoft Office tools (PowerPoint, Excel, PowerBI).
• Fluency in English and authorization to work in Switzerland.

Aufgaben

• Lead ongoing optimization of CRM calendars with markets and campaigns.
• Partner with CRM agency to translate objectives into a cohesive strategy and measures.
• QA and deploy multi-channel CRM campaigns (email, push, IAM) in Braze.
• Support lifecycle programs, automated journeys, and experiments.
• Maintain workflows with agency partners for consistency and efficiency.
• Conduct weekly/monthly performance analyses and share insights.

Kenntnisse

Fluent English

Project management

Data analysis

Power BI

Excel

Ausbildung

Bachelor’s or Master’s degree

Tools

Braze

Amplitude

Snowflake

Monday.com

Airtable

PowerBI

Jobbeschreibung

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our Opportunity

As a Graduate, Digital Marketing within the Engagement Value Stream, you will play a critical role in the execution, optimization, and scaling of CRM programs across multiple international markets.

You will work closely with the Manager of CRM Services, regional marketing teams, and our agency partner to deliver high-quality CRM activations that result in a positive sales impact.

This role requires a strong profile who can effectively coordinate different stakeholders within our RBI CRM services agency, define and deploy impactful initiatives, and measure their success.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

Your Roles & Responsibilities

CRM Strategy, Calendar Planning & Stakeholder Alignment

• Lead the ongoing optimization of annual and quarterly CRM calendars in partnership with markets, ensuring alignment with business priorities, marketing campaigns, and product roadmaps.


• Partner with internal stakeholders, regional teams, and the CRM agency to translate high-level objectives into a cohesive CRM strategy, defining target audiences, channel mix, and measurement frameworks.

CRM Execution & Operations

• QA and deploy multi-channel CRM campaigns (email, push, IAM) within Braze, ensuring flawless execution.


• Translate marketing campaigns and business objectives into technically feasible CRM strategies.


• Support the configuration of lifecycle programs, automated journeys, and experiments.


• Maintain and improve workflows with agency partners to ensure execution consistency and efficiency.

Analytics & Performance Measurement

• Run weekly and monthly performance analysis, providing actionable insights to the Manager of CRM Services and clients.


• Measure incrementality, retention, engagement, and revenue impact of CRM initiatives.


• Analyze database health, contactability funnels, and opt-in trends; recommend action plans to grow the contactable base.


• Support testing strategies (A/B tests, holdouts, multivariate tests) across markets.

Cross-Functional Collaboration

• Collaborate daily with the CRM Services agency to ensure high-quality production of assets, templates, and data requirements per launch dates and business objectives.


• Work closely with clients and regional marketing teams to localize CRM calendars.

Your Skills & Experience

• Bachelor’s or Master’s degree in any discipline with availability to start as soon as possible.


• Recent graduate with up to 1 year of professional experience and an interest in digital marketing.


• Process-oriented with first experience working in a fast-paced, multi-stakeholder environment.


• Familiarity with project management tools (Monday.com, Airtable) and data analytics tools (Braze, Amplitude, Snowflake) is a strong advantage.


• Advanced knowledge of Microsoft Office tools (PowerPoint, Excel, PowerBI).


• Fluency in English.


• Authorized to work in Switzerland.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.