Global Marketing Manager 100%

Medartis AG; Basel; Vor Ort; CHF 120.000 - 180.000; Vollzeit

Zusammenfassung

Medartis AG is seeking an experienced Global Marketing Leader to drive strategy, portfolio planning, and messaging for orthopaedic products. You will partner with R&D to shape roadmaps, coordinate launches, and ensure consistent, evidence-based communications across regions.

We value strong strategic thinking, cross-functional leadership, and a track record in medical devices. This role is based in Basel with a global scope and a fast-paced environment.

Qualifikationen

• Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences, Engineering, or related field.
• Minimum five years of experience in Product Marketing or Product Management including regulatory requirements and lifecycle management.
• Experience in an international medical device company is essential.
• Proven track record in product launches, GTM planning, campaigns, and customer engagement.

Aufgaben

• Define the global marketing strategy and product portfolio focus aligned with growth objectives.
• Analyze market trends, competition, clinical evidence, and regulatory changes to inform strategy.
• Develop value propositions, target segments, and product positioning with regional messaging.
• Collaborate with R&D to translate insights into product roadmaps and business cases.
• Own the global go-to-market strategy for new product introductions and launches.
• Lead pre-launch, launch, and post-launch activities across regions with packaging and content.
• Develop global campaigns and communications based on clinical evidence and customer needs.

Kenntnisse

Strategic marketing thinking

Project & stakeholder management

Customer-focused messaging

Analytical skills

Communication & presentation

Fast-paced execution

Ausbildung

Bachelor's or Master's in Marketing/Business/Life Sciences/Engineering

Tools

CRM systems

Digital marketing tools

Performance analytics

Jobbeschreibung

• Define the global marketing strategy, strategic priorities, and product portfolio focus across assigned product groups, ensuring alignment with the overall business strategy and growth objectives.
• Continuously analyze market trends, competitive activities, technological developments, clinical evidence, and regulatory changes to identify opportunities and risks and translate insights into strategic recommendations.
• Develop, validate, and continuously refine value propositions, target customer segments, and product positioning to ensure differentiated market offerings and consistent messaging across all regions.
• Partner closely with R&D and cross-functional stakeholders to translate market and customer insights into product innovation, prioritization, business cases, and development roadmaps.
• Own the global go-to-market strategy for new product introductions, including market segmentation, positioning, launch planning, commercialization strategy, and global launch readiness.
• Lead and coordinate pre-launch, launch, and post-launch activities by ensuring consistent execution across regions, defining launch packages, clinical content, and enabling successful market adoption.
• Develop and execute global marketing campaigns and communication strategies based on clinical evidence, customer needs, and differentiated product benefits to strengthen market positioning and drive business growth.
• Create clinically sound messaging, product claims, and communication materials for surgeons, Key Opinion Leaders (KOLs), distributors, sales organizations, and regional marketing teams.
• Provide commercial teams with effective sales enablement tools, competitive positioning materials, and value-based arguments that support customer engagement and conversion.
• Establish strong partnerships with regional marketing, sales organizations, clinical experts, and Key Opinion Leaders to understand evolving customer needs, validate strategic priorities, and strengthen market relevance.
• Collect, analyze, and prioritize customer and market feedback from global stakeholders and translate insights into actionable product, portfolio, and marketing strategies.
• Define, monitor, and analyze product performance indicators (KPIs) to evaluate commercial success, optimize marketing activities, and continuously improve product and portfolio performance.
• Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences, Engineering, or a related field.
• At least five years of experience in Product Marketing or Product Management including regulatory requirements and product lifecycle management.
• Experience within an international medical device company is a must!
• Proven experience in product launches, go-to-market planning, campaign development, content creation, and customer engagement.
• Strong project and stakeholder management skills with the ability to manage multiple priorities simultaneously.
• Strategic thinker with a hands-on, execution-oriented approach and a strong commercial mindset.
• Ability to translate complex clinical and technical information into compelling customer-focused marketing messages.
• Strong analytical skills with experience using CRM systems, digital marketing tools, and performance analytics.
• Excellent communication, presentation, and interpersonal skills.
• Self-driven, proactive, solution-oriented, and able to thrive in a fast-paced, dynamic environment.

What we offer

This is an integral, responsible and diversified role with a focus on quality and service provision in a rapidly growing, international company.

About Medartis

At Medartis, we combine innovative solutions with skilled professionals to be the provider of choice in orthopaedics. Founded in 1997 and headquartered in Basel, Switzerland, the Medartis Group is one of the world’s leading manufacturers and providers of medical devices for the surgical fixation of bone fractures in the upper and lower extremities, as well as the craniomaxillofacial region. The company employs around 1,400 people across its 13 locations and sells its products in over 50 countries worldwide.

For further information please visit our Website www.medartis.com .