Global Marketing Director - Reality Capture Hardware

Leica Geosystems AG; Heerbrugg; Vor Ort; CHF 180.000 - 280.000; Vollzeit

Benefits dieser Stelle

Flexible hours

25–30 days vacation

Bonus system and pension fund

Relocation support

Employee discounts

International working environment

Zusammenfassung

Hexagon is seeking a Marketing Director for Reality Capture Hardware to define and drive global marketing strategy, accelerate growth, and strengthen market leadership. You will lead a multi-disciplinary team spanning product marketing, demand generation, digital marketing, content, communications, and marketing operations.

You will partner with sales, product management, and regional teams to optimize campaigns, measure performance, and deliver compelling value propositions across markets.

Qualifikationen

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 15+ years of progressive B2B marketing experience including at least 5 years leading global, multi-disciplinary teams.
• Proven success in developing and executing strategies that drive revenue growth, market expansion, and business performance.

Aufgaben

• Develop and execute a global marketing strategy aligned with business objectives and growth priorities.
• Lead integrated demand generation programs across channels and regions.
• Oversee budgeting, measurement, and reporting of marketing investments and ROI.
• Partner with sales, product management, and field marketing to drive go-to-market success.
• Build and coach a high-performing global marketing team and foster collaboration across functions.

Kenntnisse

Marketing leadership

B2B marketing strategy

Demand generation

Digital marketing

Content strategy

Communications

Marketing operations

Sales collaboration

Ausbildung

Bachelor's or Master's degree in Marketing or Business Administration

Tools

Marketing Automation Platforms

AI-enabled marketing tools

Jobbeschreibung

Hexagon is seeking a Marketing Director for Reality Capture Hardware to define and drive global marketing strategy, accelerate growth, and strengthen market leadership. You will lead a multi-disciplinary team spanning product marketing, demand generation, digital marketing, content, communications, and marketing operations.

You will partner with sales, product management, and regional teams to optimize campaigns, measure performance, and deliver compelling value propositions across markets.