Global Consumer Growth Director

Bavarian Nordic Berna GmbH; Köniz; Vor Ort; CHF 180.000 - 240.000; Vollzeit

Zusammenfassung

Bavarian Nordic seeks a Global Consumer Director to lead the development and execution of our global consumer engagement strategy, driving patient-focused campaigns across digital and non-digital channels. You will partner with Insights, Global Brand Management, Global Digital and local teams to ensure a cohesive consumer experience that aligns with our business goals.

This role blends strategic thinking with hands-on execution, requiring cross-functional influence and a track record of growth

Qualifikationen

• Minimum BS/BA degree with MS/MBA preferred.
• 10+ years of consumer experience.
• 3+ years' OTC experience is a plus.
• Experience in global consumer strategy and tactical planning.
• Deep understanding of omni-channel.
• Fluent in English (written and spoken).

Aufgaben

• Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumers' needs
• Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey
• Partner with Insights, Global Brand Management, Global Digital and local teams to uncover insights, validate opportunities, and optimize marketing investments.
• Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels
• Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact
• Compile and manage the global Consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment

Kenntnisse

10+ years of consumer experience

OTC experience

Global consumer strategy

Omni-channel

Stakeholder management

Data-driven decisions

English proficiency

Cross-functional collaboration

Ausbildung

BS/BA degree; MS/MBA preferred

Jobbeschreibung

Bavarian Nordic seeks a Global Consumer Director to lead the development and execution of our global consumer engagement strategy, driving patient-focused campaigns across digital and non-digital channels. You will partner with Insights, Global Brand Management, Global Digital and local teams to ensure a cohesive consumer experience that aligns with our business goals.

This role blends strategic thinking with hands-on execution, requiring cross-functional influence and a track record of growth