Global Communications & Marketing Manager - Mining & Materials

ABB Schweiz AG; Zürich; Hybrid; CHF 180,000 - 240,000; Full time

Job summary

ABB Schweiz AG sucht eine führende Kraft im Marketing- und Kommunikationsbereich, um globale Kampagnen zu leiten, das Markenbild zu stärken und messbaren Geschäftserfolg zu erzielen. Die Rolle ist hybrid, mit enger Abstimmung über globale und lokale Teams hinweg.

Sie bringen mindestens 10 Jahre B2B-Erfahrung, exzellente Kommunikationsfähigkeiten sowie Expertise in Digital Marketing, Marketing-Automation und externen Agenturen mit.

Qualifications

• Mindestens 10 Jahre B2B-Marketing- oder Marketing-Kommunikationserfahrung, auch auf globaler Ebene.
• Effektive globale, multikanal ausgerichtete Kampagnen konzipieren und umsetzen.
• Klare, überzeugende Kommunikation für verschiedene Zielgruppen.
• Digitale Marketingfähigkeiten inkl. SEO/SEM, Social Media & Marketing-Automation.
• Datengetriebene Projektführung zur Leistungssteigerung.
• Erfahrung im Management externer Agenturen und Lieferanten.
• Kenntnisse von MS-Tools, Pardot, Sitefinity/Adobe, Umfragetools und GA.

Responsibilities

• Setting strategy and delivering results: Develop and execute the global communications and marketing strategy.
• Own the marketing budget and use performance insights to guide investment and improve results.
• Building brand visibility through integrated campaigns across digital channels and events.
• Strengthening ABB's industry voice with thought leadership and media relationships.
• Generating demand using marketing automation, social media and account-based marketing.
• Connecting and engaging employees with internal communications.
• Equipping sales with content and tools like case studies, videos, and white papers.
• Partnering to lead a small global team and coordinate with local managers.

Skills

B2B Marketing

Global Campaigns

Leadership

Digital Marketing

Marketing Automation

SEO/SEM

Vendor Management

Content Marketing

Tools

Salesforce Pardot

Sitefinity

Adobe

Google Analytics

Job description

Bei ABB unterstützen wir Industrien dabei, effizienter und sauberer zu arbeiten - und jede einzelne Person trägt hier dazu bei. Wir bieten allen Mitarbeitenden die Möglichkeit, Verantwortung zu übernehmen und die eigene Entwicklung aktiv voranzutreiben. Gemeinsam entstehen Lösungen, auf die alle stolz sein können. Wir suchen engagierte Talente, um gemeinsam die Welt voranzutreiben.

Diese Position berichtet an:

Division Head of Marketing Communications

Shape the story. Build demand. Build global impact.

Manage communications and marketing for ABB's Mining & Materials business line, connecting compelling storytelling with measurable business results across the mining and cement industries.

Your role and responsibilities:

In this worldwide leadership role, you will convert business goals into communications and marketing that build ABB's reputation, connect with customers, and create demand. Combining strategic thinking with practical execution, you will lead a small global team and deliver integrated campaigns with clear, measurable impact.

As a member of the Business Line management team and the Division Communications and Marketing Leadership team, you will help shape priorities and identify growth opportunities. You will work closely with business leaders, product management, sales and communications colleagues across key markets to translate those opportunities into coordinated action.

Will be mainly accountable for:

• Setting strategy and delivering results: Develop and execute the global communications and marketing strategy, aligned with business line priorities and the broader division strategy. Own the marketing budget and use performance insights to guide investment and improve results.
• Building brand visibility: Lead integrated campaigns focused on agreed strategic and growth themes across digital channels, content, advertising, trade shows and product or solution launches.
• Strengthening ABB's industry voice: Develop thought leadership, build relationships with media, trade associations and influencers, and manage executive positioning and messaging for internal and external engagements.
• Generating demand: Use marketing automation, social media and account-based marketing to engage customers and create opportunities. Partner with marketing development representatives and sales teams to improve lead quality and conversion throughout the pipeline.
• Connecting and engaging employees: Contribute to ABB and division internal communications that support alignment, culture and engagement, including intranet content, newsletters, town halls and change communications.
• Equipping sales with compelling content: Oversee customer-focused marketing materials and sales tools, including case studies, videos, presentations, brochures and white papers.
• Partnering through collaboration: Manage and develop a small global communications and marketing team, working with local communications managers, sales and business line colleagues to gather market insights, coordinate execution and uncover growth opportunities.

Qualifications for the role:

• You bring at least 10 years of B2B marketing or marketing communications experience, including global responsibilities, in a technical or industrial environment.
• You have developed and delivered effective global, multichannel campaigns.
• You communicate clearly and effectively, translating complex topics into concise, compelling messages for a range of audiences.
• You are proficient in digital marketing, including SEO, SEM, social media and marketing automation.
• You bring a data-driven approach to project management, improving performance while balancing competing priorities and deadlines.
• You have experience managing external agencies and vendors, and the leadership skills to inspire teams and promote collaboration across a global organization.
• Familiarity with Microsoft tools, Salesforce Pardot or other marketing automation platforms, content management systems such as Sitefinity or Adobe, survey tools and Google Analytics.

Location: Flexible across eligible ABB locations. This is a hybrid role and requires some attendance at an ABB office. Based near an ABB office in a country where ABB's Mining & Materials business has an established presence, supporting close collaboration with global and regional teams.

Die Zukunft wird sauberer und intelligenter durch vielfältige Talente - neugierige, mutige und kreative. Wir schätzen Menschen mit unterschiedlichem persönlichem Hintergrund und Erfahrungen.

Bereit, gemeinsam etwas zu bewegen?