EU Senior Marketing Leader – Specimen Management & Growth

Becton Dickinson; Eysins; Vor Ort; CHF 146.000 - 233.000; Vollzeit

Zusammenfassung

Becton Dickinson in Vaud, Switzerland seeks an experienced European Senior Marketing Manager to lead regional marketing strategy for the Specimen Management portfolio. You will partner with global, regional and country teams to drive growth through innovation and robust launch planning.

You will develop regional campaigns, manage three EU Product Managers, and ensure marketing excellence across omnichannel initiatives, with a focus on GTM, pricing and market access in a matrix organization.

Qualifikationen

• 10+ years of business/marketing experience in life sciences/medical device
• 5+ years in product and/or marketing management
• Bachelor’s degree or MBA/postgraduate marketing
• Strong marketing acumen and leadership experience

Aufgaben

• Lead regional marketing strategy for Europe Specimen Management across multiple geographies
• Develop talent and coaching for three EU Product Managers
• Ensure compliant downstream marketing and launch excellence with global and regional teams
• Drive GTM strategy, pricing, and market access in collaboration with commercial teams
• Leverage omnichannel insights to build regional campaigns and brand assets

Kenntnisse

Marketing leadership

Strategic marketing

Product management

Team leadership

Cross-functional collaboration

Ausbildung

Bachelor's degree

MBA or postgraduate marketing

Jobbeschreibung

Becton Dickinson in Vaud, Switzerland seeks an experienced European Senior Marketing Manager to lead regional marketing strategy for the Specimen Management portfolio. You will partner with global, regional and country teams to drive growth through innovation and robust launch planning.

You will develop regional campaigns, manage three EU Product Managers, and ensure marketing excellence across omnichannel initiatives, with a focus on GTM, pricing and market access in a matrix organization.