European Senior Marketing Manager

Becton Dickinson; Eysins; Vor Ort; CHF 146.000 - 233.000; Vollzeit

Zusammenfassung

Becton Dickinson in Vaud, Switzerland seeks an experienced European Senior Marketing Manager to lead regional marketing strategy for the Specimen Management portfolio. You will partner with global, regional and country teams to drive growth through innovation and robust launch planning.

You will develop regional campaigns, manage three EU Product Managers, and ensure marketing excellence across omnichannel initiatives, with a focus on GTM, pricing and market access in a matrix organization.

Qualifikationen

• 10+ years of business/marketing experience in life sciences/medical device
• 5+ years in product and/or marketing management
• Bachelor’s degree or MBA/postgraduate marketing
• Strong marketing acumen and leadership experience

Aufgaben

• Lead regional marketing strategy for Europe Specimen Management across multiple geographies
• Develop talent and coaching for three EU Product Managers
• Ensure compliant downstream marketing and launch excellence with global and regional teams
• Drive GTM strategy, pricing, and market access in collaboration with commercial teams
• Leverage omnichannel insights to build regional campaigns and brand assets

Kenntnisse

Marketing leadership

Strategic marketing

Product management

Team leadership

Cross-functional collaboration

Ausbildung

Bachelor's degree

MBA or postgraduate marketing

Jobbeschreibung

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description This position is located in the Canton of Vaud, Switzerland. Applicants must hold a valid Swiss work permit and be legally resident in the Canton of Vaud The European Senior Marketing Manager leads delivery of the European Specimen Management marketing strategy and supports achievement of business unit commercial objectives. The role drives EU marketing excellence, downstream marketing, launch excellence and commercial execution in partnership with regional, global and country stakeholders. Working with Omnichannel and country teams, this person builds customer demand, gathers market insights and connects local market needs with the Global Platform. The role requires an agile, strategic leader who can operate effectively across a matrix organization, multiple geographies and product platforms. You will lead and develop three European Product Managers and contribute to the Specimen Management EU Marketing Leadership Team.

Main Responsibilities

• Planning Work with the European leadership team to deliver growth aligned with the Annual Strategic Review (ASR)
• A member of the European Specimen Marketing Leadership Team, responsible for the development and execution of the regional marketing plan with a focus on growth through innovation.
• Developing talent of direct reports through structure career blueprints and coaching.
• Downstream Marketing Ensures compliance with local/regional MLR process for promotional material Consolidates regional insights across their portfolio to drive business decision at regional level and provide guidance to Global on regional needs Work closely with the Omnichannel Team and Cluster Marketing teams to develop and roll out marketing campaigns and launch plans.
• Product Launches Drives accelerated New Product Launches (NPLs) Localizes European value offer and brand assets to meet local requirements Liaises with local regional regulatory team to drive successful launch Works with commercial team to ensure appropriate GTM and mix strategy for NPLs. Executes pricing strategy for launch in line with Global guidance Provides input on New Product Development to the Global Platform ensuring all new products meet customer needs
• Commercial excellence Drives consistency and utilization of multicounty sales support and enablement strategy tools, processes Oversee development of commercial training, tools and competencies Prioritization based on data driven segmentation and targeting Support market development needs, working with Market Access and Public Policy. Leverages CRM system as a key tool to plan and measure commercial activity.
• Customer Experience Sets transactional VOC for local interactions Leads CX improvement initiatives through regional programs Deploys brands regionally in accordance with global brand guidelines Works with Omnichannel team to build customer persona, journey maps and define omnichannel experience
• Team Leadership & Development Direct reports of 3 EU Product Managers Key Leader across the EU organization driving strategy and execution. Contributes to create a Team spirit with a high morale and motivation. Coaches and develops marketing competencies. Educate and leverage omnichannel capabilities within the team. Manages performance, career and development planning. Owns hiring process within his/her team. Ensures strong collaboration of his/her team with the rest of the BD organization.

Requirements

• Minimum of 10 years of business/marketing experience in the life sciences/medical device industry
• Minimum of 5 years in product and/or marketing management.
• Bachelor’s degree, MBA or Post-graduate Marketing qualification
• Strong technical marketing acumen
• Team leadership experience
• Experience of working in a large matrix organization salary range fixed: 160 -170 KCHF

Skills required

Strong strategic agility and customer focus Process-driven and action-oriented, takes ownership of tasks and get things done Advanced level of Omni-channel Customer Engagement Must present high level of collaborative communication. Good people leader – someone who others want to work for, team player Competent to translate organizational objectives to individual goals and prioritize with the customer focus Ability to influence without authority, using relationships and networks within the BD matrix to influence strategies within the region, global and country level 30-40% travel

This position is located in the Canton of Vaud, Switzerland. Applicants must hold a valid Swiss work permit and be legally resident in the Canton of Vaud

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills Optional Skills .

Primary Work Location CHE Eysins - Business Park Terre-Bonne Additional Locations Work Shift

Salary Range Information

CHF145500,00 - CHF232800,00 CHF Annual BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state‑of‑the‑art technology and cutting‑edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.