EMEA Trade Marketing Specialist

Aldo Group International AG; Kreis Stabio; Remote; CHF 70.000 - 110.000; Vollzeit

Zusammenfassung

Altra Running, a VF brand, is seeking a Specialist, Trade Marketing for a 1-year fixed term contract based in Stabio, Switzerland. You will lead the planning and execution of trade marketing investments across EMEA, support retailers with activation plans, and collaborate with regional sales and global partners to elevate in-store and online brand presence.

You will manage budgets, develop retailer activation strategies, and produce compelling asset kits for windows, POS, banners and digital

Qualifikationen

• Strong understanding of wholesale retail environments and the role trade marketing plays in driving sell-through.
• Deep knowledge of retail marketing best practices, shopper marketing principles and point-of-sale activation.
• Experience developing retail marketing toolkits for physical and digital channels.
• Understanding of visual merchandising and brand presentation to influence shopper behavior.
• Ability to build retailer activation plans aligning marketing with commercial objectives.
• Experience with channels including POS, windows, shop-in-shops and retailer websites.

Aufgaben

• Trade Marketing Planning & Investment: manage budgets and allocate resources across markets and retailers.
• Retail Marketing Toolkit Development: deploy assets across EMEA and distributor partners.
• Retail Execution & Education: support retail activities and develop education materials with partners.

Kenntnisse

Wholesale retail

Retail marketing

Budget management

Project management

Stakeholder management

Analytical mindset

Communication

Activation planning

Jobbeschreibung

Altra Running, a VF brand, is seeking a Specialist, Trade Marketing for a 1-year fixed term contract based in Stabio, Switzerland. You will lead the planning and execution of trade marketing investments across EMEA, support retailers with activation plans, and collaborate with regional sales and global partners to elevate in-store and online brand presence.

You will manage budgets, develop retailer activation strategies, and produce compelling asset kits for windows, POS, banners and digital