Director of Marketing Innovation & AI Experimentation

Novartis; Switzerland; On-site; CHF 153,000 - 284,000; Full time

Job summary

Novartis seeks a Director of Marketing Innovation to turn bold marketing ideas into evidence through rapid experimentation and real-user testing. You’ll lead cross-functional teams across Brand, Medical, Legal, Data, technology, and agencies while applying strong AI judgment to generative AI, personalization, and content automation.

The role is based in East Hanover, NJ, with up to 10% travel and no remote option.

Qualifications

• Bachelor’s degree in business, marketing, computer science, engineering, design, or related discipline; advanced degree preferred.
• 8+ years of progressive experience in product innovation, digital marketing, experimentation, or venture work.
• 3+ years leading early-stage concepts, pilots, or test-and-learn programs through scale.
• Experience in pharmaceutical/healthcare with governance and risk requirements.
• Strong technical and AI expertise with prototype shaping and feasibility evaluation.
• Ability to design experiments, set baselines, measure outcomes, and make evidence-based recommendations.
• Proven cross-functional leadership across marketing, medical, legal, technology, data, and agencies.

Responsibilities

• Own a portfolio of innovation concepts from problem framing through evidence-based scale, pivot, or stop decisions.
• Frame hypotheses, learning agendas, test designs, and success measures to generate evidence from real users.
• Lead cross-functional teams across Brand, Medical, Legal, Data, technology, Transformation, Product, and agency partners.
• Build and test focused prototypes with risk guardrails before live experiments.
• Apply AI judgment to generative AI, personalization, automation, and emerging customer experiences.
• Evaluate feasibility, scalability, costs, and maintenance with technology and engineering teams.
• Translate signals into well-framed opportunities and testable concepts.
• Develop evidence-based recommendations and communicate findings to senior stakeholders.
• Transition validated concepts to Transformation and Product with business cases and technical plans.
• Strengthen experimentation capabilities by sharing learnings and coaching teams.

Skills

Product innovation

Digital marketing

Experimentation design

Cross-functional leadership

AI expertise

Prototyping capabilities

Stakeholder communication

Education

Bachelor's degree or higher

Tools

Prototyping tools

Job description

Novartis seeks a Director of Marketing Innovation to turn bold marketing ideas into evidence through rapid experimentation and real-user testing. You’ll lead cross-functional teams across Brand, Medical, Legal, Data, technology, and agencies while applying strong AI judgment to generative AI, personalization, and content automation.

The role is based in East Hanover, NJ, with up to 10% travel and no remote option.