Digital & Marketing Specialist (H/F)

UC3; Nyon; On-site; CHF 120,000 - 170,000; Full time

Job summary

UC3, the joint venture by UEFA and European Football Clubs, seeks a Digital & Marketing Specialist to lead digital activation across sponsorships, media, and licensing. You will coordinate with UEFA, EFC, clubs, and agencies to align digital initiatives with UC3’s commercial priorities and marketing strategy.

The role requires strong digital acumen, content creation skills, and the ability to manage multiple workstreams under pressure.

Qualifications

• Degree in marketing, digital, communications or related discipline preferred.
• Experience in digital, marketing and communications within sport or entertainment.
• Proficiency in English; other European languages are a plus.

Responsibilities

• Support development and oversee digital activation strategies across sponsorship, media and licensing partners.
• Manage digital assets, CRM initiatives, branded content and fan engagement tools.
• Support corporate marketing and communications strategy including content creation and stakeholder communications.
• Coordinate across UC3, UEFA, EFC, clubs and agencies for delivery of digital initiatives and rights management.
• Monitor market trends and technology to shape new digital products and opportunities.

Skills

Digital marketing

Stakeholder management

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Social media analytics tools

Job description

Job information

Division/Unit: UC3 CommercialContract type: PermanentStart date: 01.01.2027Application deadline: 15.11.2026

Main goal

Join UC3 – the joint venture set up by UEFA and European Football Clubs (EFC) to lead the global strategy, marketing, sales and commercial delivery of the most prestigious club competitions in world football, including the UEFA Champions League, the UEFA Women’s Champions League, the UEFA Europa League and the UEFA Conference League.As Digital & Marketing Specialist, you will support the development, integration and delivery of digital, marketing and communication initiatives across UC3’s commercial programmes and wider business activities.The role acts as a central point of coordination between UC3 and its joint venture partners, UEFA and EFC, as well as its various commercial agencies, ensuring alignment between commercial objectives, digital strategy, marketing initiatives and corporate communications

Key responsibilities

• Supporting the development and overseeing the implementation of digital activation strategies across sponsorship, media and licensing partners, maximising value across UC3 and UEFA-owned and operated channels and third-party digital platforms
• Overseeing the development and management of digital assets, CRM initiatives, branded content, fan engagement tools and other digital products designed to enhance partner value and create new commercial opportunities
• Supporting the development and leading the delivery of UC3’s corporate marketing and communication strategy, including content creation, stakeholder communications and thought leadership initiatives
• Coordinating across relevant teams within UC3, UEFA, EFC, clubs and agencies to ensure the effective delivery of digital, marketing and communication initiatives, including partner rights, competition promotion, fan engagement and brand development, in line with UC3’s commercial priorities
• As a digital expert, monitoring market trends, emerging technologies and platform innovations to proactively identify and shape new digital products, commercial opportunities and fan engagement propositions that strengthen competitions and future partner value

Requirements

Experience:

• 6–8 years’ relevant experience in digital, marketing and communication within sport, entertainment or a related industry
• Experience working cross-functionally with marketing, digital and communications teams

Education:

Degree in marketing, digital, communications, sports management or a related discipline preferred

Languages:

• English / Proficient
• Proficiency in other European languages would be an asset

Other requirements:

• Strong marketing and digital acumen across commercial landscapes (from media rights to sponsorship and licensing models)
• Excellent communication and stakeholder engagement skills
• Proficiency in social media management and analytics tools
• Ability to coordinate multiple workstreams and maintain high standards under pressure
• Ability to represent UC3 professionally to clients and agency partners
• Collaborative team player with a solutions-oriented mindset

UC3 welcomes applications from all, actively working to ensure that we are an inclusive employer that finds the best candidate for our positions, regardless of aspects such as sex, gender identification, disability, age, sexual orientation, religion, ethnicity or nationality.

The Union des Associations Européennes de Football (UEFA) is the governing body of European football and the organiser of the UEFA club competitions (including the UEFA Champions League, UEFA Women’s Champions League, UEFA Europa League and UEFA Conference League).European Football Clubs (EFC) is the representative body of European football clubs at European and international level.UEFA and EFC are the shareholders of UC3 which has transitioned from being an advisory body to a fully operational commercial joint venture company. With the commencement of the 2024-2027 rights cycle, UC3 has assumed full responsibility for managing the commercial and business aspects of the UEFA club competitions including their respective commercial programmes and the management, sales, contracting, and delivery of the commercial rights.