Digital Marketing & Performance Manager

Cognita Asia Holdings Pte Ltd; Zürich; Hybrid; CHF 90.000 - 140.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Pension

Accident insurance

25 days annual leave

Zusammenfassung

Cognita is seeking a Digital Marketing & Performance Manager based in the Zurich area to lead student recruitment across its Swiss schools. You will manage Google Ads and Meta campaigns, optimize landing pages, and work across three distinct school brands with a portfolio-level view of performance.

You will use AI tools to enhance planning and analysis, write English and German ad copy, and partner with Admissions & Marketing, school leadership, and external partners.

Qualifikationen

• Seasoned digital marketer with a hands-on approach to performance marketing.
• Experience using AI tools to improve workflow and insights.
• Ability to adapt campaigns to multiple brands and audiences.
• Strong analytical thinking and testing culture.

Aufgaben

• Plan and manage Google Ads and Meta campaigns across the school portfolio.
• Develop campaign structures aligned with each school's positioning and recruitment goals.
• Define targeting strategies, audiences, and campaign setups.
• Write and test ad copy in English and German.
• Monitor, optimise performance and cost per enquiry and lead quality.
• Oversee website marketing and optimise landing pages and enquiry journeys.
• Analyze user behavior to improve conversion rates and enquiry generation.
• Identify and implement SEO and GEO opportunities.
• Track performance, maintain dashboards, and provide actionable insights.

Kenntnisse

Digital marketing,

AI tools usage

Campaign optimization

Team collaboration

Tools

Google Ads

Meta Ads Manager

Analytics tools

Jobbeschreibung

About Cognita:

Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 90 schools in 21 countries - in Europe, North America, Latin America, Asia and the Middle East - serving more than 100,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, "Thrive in a rapidly evolving world".

About the Role:

An international school group in the Zurich area is seeking a Digital Marketing & Performance Manager to support student recruitment across its schools in Switzerland. Working as part of a central marketing team, you will be responsible for the performance of digital marketing channels, websites and campaign landing pages, with the goal of generating qualified admissions enquiries and strengthening the visibility of each school. The group currently includes three distinct school brands with different curricula, age ranges and target audiences. The role therefore requires the ability to combine a portfolio-level view of digital marketing performance with a clear understanding of each school’s positioning, audience and recruitment priorities. We are seeking a candidate based in the Zurich area to join us in a full-time, permanent position. The role offers a hybrid working arrangement.

Key Responsibilities:

• Plan and manage Google Ads and Meta campaigns across the school portfolio
• Develop tailored campaign structures aligned with each school’s positioning and recruitment goals
• Define targeting strategies, audiences, and campaign setups
• Write and test ad copy in English and German
• Monitor and optimise campaign performance, and continuously optimise cost per enquiry & lead quality – the focus can be broader
• Manage budgets and recommend adjustments based on performance insights
• Use AI tools to support campaign planning, optimisation, and audience development
• Oversee website marketing performance and optimise landing pages and enquiry journeys
• Analyse user behaviour to improve conversion rates and enquiry generation
• Ensure websites support visibility across traditional and AI-driven search environments
• Identify and implement SEO and GEO (Generative Engine Optimisation) opportunities
• Improve organic visibility for key admissions-related topics
• Track campaign performance, maintain dashboards, and generate actionable insights
• Monitor media spend, support forecasting, and contribute to budget planning
• Coordinate campaign execution across teams and support key marketing initiatives (e.g. open days, enrolment campaigns)

Who We Are Looking For:

We are looking for someone who already uses AI tools in a practical and thoughtful way to improve workflow efficiency, support analysis and strengthen marketing performance, and who understands how content visibility is evolving across both traditional search and AI-generated discovery environments. You will report to the Head of Admissions & Marketing and work closely with the Marketing & Communications Manager, admissions colleagues, school leadership teams and external partners. This is a hands-on role with responsibility for both strategic planning and operational implementation. You are an experienced digital marketer who combines analytical thinking with practical execution and enjoys improving marketing performance through structured analysis, testing and optimisation. You are comfortable working across several brands and adapting campaigns to different audiences.

Benefits at Cognita:

• Competitive salary depending upon qualifications and experience
• Pension
• Accident insurance
• 25 days annual leave

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

We are an equal opportunities employer committed to diversity and treating all employees with dignity and respect regardless of background.