Digital Marketing Automation Intern

vfc; Kreis Stabio; On-site; CHF 19,000 - 23,000; Full time

Benefits offered by this job

Hybrid working policy

50% discount on VF brands

On site gym

Job summary

VF EMEA Headquarters in Stabio, Switzerland invites dedicated Digital Marketing Automation Interns to join the EMEA Digital Activation Team. You will help transition mass-mailing to 1:1 Journeys, using Salesforce Marketing Cloud and AmpScript, and learn from experienced colleagues.

The role emphasizes learning and support during the first six months, with exposure to multiple VF lifestyle brands and hands-on client engagement. Hybrid work and onboarding are provided.

Qualifications

• Bachelor's/Master's degree in Digital Marketing, Economics, CS or related field.
• Salesforce Marketing Cloud Email Specialist certification is a plus.
• Any other digital marketing certification or training is a plus.
• Fluent in English with strong writing and oral skills; German/French/Italian a plus.

Responsibilities

• Support customer journeys: assist brands with Journey Builder operations and triggers under supervision.
• Automation Studio: help write SQL queries and build data filters for segmentation.
• Email Personalization: assist in creating dynamic, personalized emails using AmpScript and data.
• Contact Builder: assist in data extensions setup and maintenance in Marketing Cloud.
• Reporting: help prepare standard and customized reports to track KPIs.

Skills

SQL queries

Marketing Cloud

Jira

HTML & CSS basics

English writing

Education

Bachelor's/Master's in Digital Marketing

CS or related field

Salesforce Marketing Cloud Email Specialist certification

Tools

Salesforce Marketing Cloud

Jira

HTML

CSS

Job description

Your future starts with a move. Make it with the #VFInternshipProgram at our EMEA HQ in Stabio, Switzerland as Digital Marketing Automation Intern for EMEA Digital Activation Team.

At VF, shaping futures that move you means learning by doing, contributing to real projects and discovering the impact you can make. So, Make Your Move : bring your curiosity, ask questions and start shaping the next step of your journey.

About VF

VF is home to brands such as The North Face®, Vans® and Timberland®: brands that are part of people's everyday lives. As an intern, you will see how a global, brand-led business works from the inside, contribute to meaningful projects and learn alongside international teams. Learn more at http://vfc.com .

Key information

• Start date: February 1st, 2027
• Duration: 12 months , full-time
• Gross monthly salary: 1'850 CHF
• Location: VF EMEA Headquarters in Stabio, Switzerland
• Streamlined recruitment process: 3 interviews (Recruiter, Hiring Manager, potential Business Case)

Eligibility requirements

• You must be graduating after November 1st, 2026 OR you must have a student status as of February 1st, 2027
• You must hold EU or EEA (European Economic Area) citizenship

Let's talk about the role!

CRM is a top strategic priority for VF to drive sustainable and profitable growth with a customer centric approach.

As the Digital Marketing Automation Intern, you will support the team in leveraging the full capabilities of Salesforce Marketing Cloud for VF brands. Working alongside experienced colleagues, you will help with the transition from mass-mailing to 1:1 Journeys, learning how personalized communications foster customer engagement.

You will be part of the central digital team and you will have the opportunity to work with all lifestyle brands across the VF portfolio. Throughout the internship, and especially during the first six months, you will be closely guided by the team, with a strong focus on learning and support rather than full ownership of activities, so you can grow at the right pace in your first professional experience.

How you will make a difference

Get ready to make an impact! Here's what you'll be responsible for joining our team as Digital Marketing Automation Intern:

• Support customer journeys: assist and partner with the brands on the Journey Builder operation, helping to set up new triggers and update existing journeys under supervision, contributing to customer engagement and eCommerce revenue.
• Automation Studio Activities: assist in writing SQL queries and building data filters to help segment the customer database and prepare customized data extensions.
• Email Personalization: support the creation of dynamic, personalized emails using AmpScript language and user data, while developing your technical skills.
• Contact Builder: assist in setting up and maintaining data extensions in Marketing Cloud, ensuring alignment with the current Data Model.
• Reporting and Analytics Builder: partner with and assist the brands in preparing standard and customized reports to help improve the KPIs shown and support performance.

Skills that will make you succeed:

We are looking for someone passionate about both digital marketing and sportswear, fashion, or apparel industries.

Education:

• Bachelor's/Master's degree in / currently studying Digital Marketing/ Economics / Computer Science, or related field.
• Certification of Salesforce Marketing Cloud Email Specialist a plus.
• Any other digital marketing certification or training attended is a plus.
• Fluent in English with solid writing and oral skills (German, French, Italian is a plus).

Personal skills:

• Demonstrated superior analytical and quantitative skills.
• Proactive mindset and first-class attention to detail.
• Demonstrated ability to learn quickly, be a team player, and manage change effectively.
• Possess an innovative, problem-solving, and solutions-oriented mindset.

Technical skills:

• Ability to write SQL queries.
• Basic knowledge of CSS and HTML.
• Hands-on experience with Salesforce Marketing Cloud is a plus.
• Working experience with Jira a plus.

What's in it for you

The VF EMEA Internship Program is a 12-month journey designed to develop and empower emerging talents at the start of their careers. We are committed to unleashing your potential, so you can expect a structured learning path and rich hands-on experience , including:

• Dedicated skill-building workshops & internal consulting group project
• One day of work in-store gaining real insights about our brands
• Networking opportunities with peers and senior leadership

You will enjoy:

• Hybrid working policy
• 50% discount on VF brands
• On site gym, offering health and wel