Digital Activations Manager

FIFA; Zürich; Vor Ort; CHF 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

On-site gym

Home office allowance

Language courses

Professional development

Pension plan

Relocation support

Public transport support

Generous vacation

Volunteering opportunities

Zusammenfassung

FIFA in Zurich is seeking an experienced marketer to lead regional Tournament Supporter activations across FIFA digital platforms, including CRM, paid media and social campaigns. You will coordinate cross‑functional teams and manage partner activation requirements with agencies and stakeholders.

The role focuses on activation planning, reporting frameworks, and campaign optimisation within the Commercial Division, with travel for work as needed in a fast-paced international environment.

Qualifikationen

• 5+ years’ experience in sports marketing, digital marketing, partnership activation, media planning or campaign management.
• Fluent in English.
• Proficiency in any other FIFA language (F / ES / GER) is an asset.
• Proficient in Word / PowerPoint / Excel.

Aufgaben

• Lead the planning and delivery of designated regional Tournament Supporter activations across FIFA digital platforms, including CRM, paid media and social campaigns.
• Support media planning, inventory coordination, reporting and media valuation across Digital Activations campaigns.
• Manage day-to-day partner activation requirements, including agency coordination, asset approvals and stakeholder alignment.
• Support reporting frameworks, optimisation initiatives and campaign effectiveness analysis in collaboration with internal media valuation specialists.
• Drive the optimisation and standardisation of activation processes and campaign delivery workflows.
• Coordinate cross-functional campaign implementation across Digital Marketing, working with Audience Growth, Editorial, Social, Content Production and Digital Experience teams.
• Build and manage relationships across FIFA’s Commercial Division, including Partnerships Management, Product Development and Business Intelligence teams.

Kenntnisse

Sports marketing

Digital marketing

Partnership activation

Media planning

Campaign management

Cross-functional collaboration

Project management

Communication skills

Ausbildung

Bachelor's degree or similar higher education in Sports Business Management & Marketing, Business Development, and/or Innovation, Digital Products

Tools

Word

PowerPoint

Excel

Jobbeschreibung

Description

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.

Join the team and support us on our mission.

THE POSITION

• Lead the planning and delivery of designated regional Tournament Supporter activations across FIFA digital platforms, including CRM, paid media and social campaigns.
• Support media planning, inventory coordination, reporting and media valuation across Digital Activations campaigns.
• Manage day-to-day partner activation requirements, including agency coordination, asset approvals and stakeholder alignment.
• Support reporting frameworks, optimisation initiatives and campaign effectiveness analysis in collaboration with internal media valuation specialists.
• Drive the optimisation and standardisation of activation processes and campaign delivery workflows.
• Coordinate cross-functional campaign implementation across Digital Marketing, working with Audience Growth, Editorial, Social, Content Production and Digital Experience teams.
• Build and manage relationships across FIFA’s Commercial Division, including Partnerships Management, Product Development and Business Intelligence teams.

Department: Partnerships & Media

Location: Zurich

Description

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.

Join the team and support us on our mission.

THE POSITION

These are your key tasks:

• Lead the planning and delivery of designated regional Tournament Supporter activations across FIFA digital platforms, including CRM, paid media and social campaigns.
• Support media planning, inventory coordination, reporting and media valuation across Digital Activations campaigns.
• Manage day-to-day partner activation requirements, including agency coordination, asset approvals and stakeholder alignment.
• Support reporting frameworks, optimisation initiatives and campaign effectiveness analysis in collaboration with internal media valuation specialists.
• Drive the optimisation and standardisation of activation processes and campaign delivery workflows.
• Coordinate cross-functional campaign implementation across Digital Marketing, working with Audience Growth, Editorial, Social, Content Production and Digital Experience teams.
• Build and manage relationships across FIFA’s Commercial Division, including Partnerships Management, Product Development and Business Intelligence teams.

YOUR PROFILE

We work hard at FIFA.

We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:

• 5+ years’ experience in sports marketing, digital marketing, partnership activation, media planning or campaign management
• Strong experience working across digital marketing channels, platforms and applying activation best practices
• Proven experience coordinating cross-functional campaigns and managing multiple stakeholders in complex organisations
• Bachelor’s degree or similar higher education in Sports Business Management & Marketing, Business Development, and/or Innovation, Digital Products
• Fluent in English
• Proficiency in any other FIFA language (F / ES / GER) is an asset
• Proficient in Word / PowerPoint / Excel
• Proactive, collaborative and adaptable
• Excellent communication, project management and organisational skills, with the ability to operate effectively in fast-paced international environments
• Data-driven mindset with experience in campaign reporting, performance analysis and audience insights
• A strong interest in football and the evolving digital and commercial landscape of the sport
• Willingness to travel for work related projects (e.g. FIFA Tournament, FIFA Event, Partner Workshop etc)

PERKS & BENEFITS

The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.

Alongside that privilege, we also offer some extra perks and benefits:

• Health and fitness: Regular football sessions for all abilities, plus on-site gym.
• Home office: Up to two days of home office per week if work permits and home office allowance for all.
• Language courses: Offered to all staff to aid personal and professional growth.
• Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
• Pension: Flexible pension benefits with generous employer contributions.
• Relocation assistance: A dedicated team will be on hand to support your relocation.
• Sustainability: We support all employees using public transport.
• Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
• Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.