Conversion Copywriter & Content Lead

Lever, Inc.; Schweiz; Remote; CHF 90,000 - 130,000; Full time

Benefits offered by this job

Remote, full-time opportunity

Creative ownership across campaigns

AI-powered content workflows

Job summary

Lever, Inc. in Switzerland seeks a Conversion Copywriter & Content Lead to own conversion-focused copy across cold emails, paid ads, landing pages, email campaigns, LinkedIn content, and more.

You will craft messaging that resonates with distinct founder voices while using AI tools to boost efficiency and maintain strategic editorial control. You will drive performance with a growth mindset, measure success by replies, clicks, leads, and booked calls, and collaborate across channels to optimize

Qualifications

• Proven direct-response copy experience for B2B, SaaS, or technology.
• Native-level English writing with strong language, tone, and persuasion.
• Experience using AI tools in writing workflow and ability to edit AI output.
• Ability to write in multiple voices for different audiences and founder voices.
• Strong commercial and marketing instincts with understanding of what drives clicks, replies, conversions, and meetings.
• Willingness to overlap at least 4 hours daily with Lisbon time.

Responsibilities

• Own conversion-focused copy across cold emails, paid ads, landing pages, newsletters, emails, LinkedIn, infographics, and carousels.
• Develop messaging, hooks, structures, and calls to action to drive action.
• Write content for audiences, campaigns, and distinct founder voices with authenticity.
• Collaborate with AI tools and creative resources while guiding strategy and editorial quality.
• Measure and improve copy based on reply rates, CTR, conversions, leads, and booked calls.
• Prioritize measurable impact over word count or aesthetics.
• Contribute to campaign strategy by understanding what motivates action.
• Take ownership of messaging quality and performance.

Skills

Direct-response copy

B2B tech copy

English writing

AI writing tools

Lisbon time overlap

Growth-focused mindset

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Conversion Copywriter & Content Lead based in Switzerland.

This is a high-impact content and conversion role focused on turning attention into measurable business growth.
You’ll own copy across outbound, paid advertising, landing pages, email, LinkedIn, and content assets.
The role combines creative writing with strong commercial thinking and a relentless focus on performance.
You’ll work across multiple channels and adapt messaging to different audiences, campaigns, and founder voices.
AI is an important part of the workflow, but your judgment, editing, and strategic thinking will remain essential.
Success is measured through tangible outcomes such as replies, clicks, leads, conversions, and booked calls.
It’s an environment for a results-driven copywriter who wants meaningful creative ownership and direct influence on growth.

Accountabilities

• Own conversion-focused copy across cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels.

• Develop compelling messaging, angles, hooks, structures, and calls to action that encourage prospects to take action.

• Write and adapt content for different audiences, campaigns, and distinct founder voices, maintaining authenticity and consistency.

• Partner with AI tools and creative resources to produce content efficiently while providing the strategic direction and editorial judgment needed to make outputs effective.

• Continuously evaluate and improve copy based on reply rates, click-through rates, conversion rates, leads generated, and calls booked.

• Approach every assignment with a growth mindset, prioritizing commercial outcomes over word count, aesthetics, or writing for its own sake.

• Contribute to campaign strategy by understanding what motivates prospects to click, respond, convert, buy, or book a call.

• Take ownership of messaging quality and performance rather than relying on designers or other team members to determine whether the copy works.

Requirements:

• Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.

• A track record of generating measurable results through your copy, with the ability to demonstrate how your work contributed to business outcomes.

• Strong ability to write in different voices and personalities, adapting tone and messaging to suit specific individuals and audiences.

• Practical experience using AI tools as part of your writing workflow, combined with the ability to challenge, edit, refine, and improve AI-generated content.

• Strong commercial and marketing instincts, with a clear understanding of the psychology behind clicks, replies, conversions, purchases, and booked meetings.

• Native-level English writing skills, with exceptional command of language, tone, clarity, and persuasion.

• Ability to maintain at least 4 hours of daily overlap with Lisbon time.

• A performance-oriented mindset and willingness to prioritize measurable impact over purely creative or brand-focused writing.

• Experience with MSPs, IT services, cybersecurity, or B2B technology is a strong plus.

• Candidates whose experience is primarily long‑form SEO, brand storytelling, or purely editorial writing may be less suited to the role.

Benefits:

• Remote, full-time opportunity, with fractional arrangements also considered.

• Significant creative ownership across multiple marketing channels and campaigns.

• Opportunity to work at the intersection of copywriting, growth marketing, AI, and conversion optimization.

• Performance-focused environment where the impact of your work is measured through tangible business results.

• Exposure to diverse campaigns, audiences, founder voices, and marketing channels.

• Opportunity to use and shape AI-powered content workflows while maintaining strategic and editorial ownership.

• Flexible engagement structure for candidates interested in either a full-time or fractional opportunity.