- Develop the corporate communications strategy across internal and external channels
- Strengthen Planted's public profile, reputation, and employee engagement
- Own media content and channels, including press releases, media distribution lists, press pages, and photo and video assets
- Coordinate media visits at company locations
- Increase the visibility of the company and its executives through speaking engagements and targeted communications initiatives
- Lead and develop internal communications, guidelines, and channels
- Provide operational leadership for consumer services across all markets
- Ensure consistent communications standards and efficient handling processes
- Manage Google Reviews and advise social media and local market teams
- Support content approvals and address questions relating to communications governance
- Support the company-wide crisis communications team in assessment, escalation, messaging, and cross-market coordination
- Coordinate quality-related consumer cases with Quality Assurance
- Ensure transparent, aligned, and timely resolutions
Requirements
- Bachelor's degree in communications, public relations, marketing, or a comparable field
- 5-8 years of experience in corporate communications
- Extensive experience in media relations, including serving as a media spokesperson, proactive story pitching, and crisis communications
- Experience in cross-market product communications
- Experience collaborating with PR agencies and regional stakeholders
- Proven ability to develop and manage corporate messaging, positioning, and key communications materials
- Demonstrated, targeted use of AI to increase personal productivity and quality of work
- Excellent written and spoken German and English
- French or Italian is a plus
- Willingness to take ownership and proactively drive initiatives forward
- Entrepreneurial mindset, with a pragmatic and results-oriented approach to execution
- Hands-on approach in a dynamic, growth-oriented environment
- High level of integrity and discretion
Core Competencies
Demonstrates expertise in corporate communications strategy, media relations, and crisis communications, with a strong ability to develop and manage corporate messaging and engage stakeholders effectively. Proficient in both German and English, with a focus on driving initiatives in a dynamic environment.
Highest-signal resume keywords
- Corporate Communications Strategy
- Media Relations
- Crisis Communications
- Stakeholder Engagement
- Bilingual Proficiency in German and English
ATS Optimization Keywords
Hard Skills
- Media Spokesperson
- Proactive Story Pitching
- Corporate Messaging Development
- Cross-Market Product Communications
- Content Approval Management
Soft Skills
- Ownership
- Entrepreneurial Mindset
- Results-Oriented Approach
- High Level of Integrity
- Discretion
Certifications & Qualifications
- Bachelor's Degree in Communications
- Public Relations
- Marketing
Industry Keywords
- Corporate Communications
- Public Profile Management
- Employee Engagement
- Crisis Communications Team
- Quality Assurance Coordination
Tools & Technologies
- Google Reviews Management
- AI Productivity Tools